About this Research Topic
Food selection is a highly complex process that is influenced by both internal and external variables. The UN estimated in 2021 that 828 million people were affected by hunger, however, for many people, food is no longer just a necessity for survival but part of their lifestyle. In addition to the fact that food choices directly affect physical and mental health, people are becoming increasingly aware that their choices may also affect social status and have an environmental impact. Food choices may have ethical, environmental, or faith determinants. All these factors are moderated through the marketing communication that surrounds the customer before, during, and after they make their choice.
Consumers' food choices and dietary behaviour can be significantly affected by marketing communication. Understanding the determinants of marketing communication that influence food choices is critical for transforming the current food system to ensure people's health and the sustainability of the planet, particully given the current food shortage crisis affecting food affordability. . Moreover, the ethical implications of the marketing must be considered. For example, through the use of childhood developmental vulnerabilities, marketing of junk foods to children may contribute to obesity by influencing their food choices.
The goal of this Research Topic is to identify factors in marketing communication that influence food choices in the context of healthy lifestyle and diet choices, with an emphasis on promoting sustainable food systems and ethical principles. The collection will examine the environment and social environment which the customer perceives through internal and external stimuli and motives. In addition, the Research Topic will look at changes in marketing communication associated with the impact of the fading covid-19 pandemic, the current and future food crisis and the challenge of changing shopping behaviour with the global increase of inflation.
- What are the challenges of sustainable marketing communication for food producers?
- What are the practical consequences of individual government policies in the area of limiting the marketing of unhealthy foods?
- How to respond to advertising campaigns aimed at encouraging junk food or ultra-processed food to children?
- What influence does social media have in the field of nutritional advice? - What are the qualifications of individual nutrition specialists on social networks?
- What are the risks of the growing number of nutritional advisors on social networks who do not have the required education?
- How does social media affect the new food products development?
- How do social media shape brand development in food marketing?
-How effectively measure the impact of social media on consumers' food choices?
Consumers' food choices and dietary behaviour can be significantly affected by marketing communication. Understanding the determinants of marketing communication that influence food choices is critical for transforming the current food system to ensure people's health and the sustainability of the planet, particully given the current food shortage crisis affecting food affordability. . Moreover, the ethical implications of the marketing must be considered. For example, through the use of childhood developmental vulnerabilities, marketing of junk foods to children may contribute to obesity by influencing their food choices.
The goal of this Research Topic is to identify factors in marketing communication that influence food choices in the context of healthy lifestyle and diet choices, with an emphasis on promoting sustainable food systems and ethical principles. The collection will examine the environment and social environment which the customer perceives through internal and external stimuli and motives. In addition, the Research Topic will look at changes in marketing communication associated with the impact of the fading covid-19 pandemic, the current and future food crisis and the challenge of changing shopping behaviour with the global increase of inflation.
- What are the challenges of sustainable marketing communication for food producers?
- What are the practical consequences of individual government policies in the area of limiting the marketing of unhealthy foods?
- How to respond to advertising campaigns aimed at encouraging junk food or ultra-processed food to children?
- What influence does social media have in the field of nutritional advice? - What are the qualifications of individual nutrition specialists on social networks?
- What are the risks of the growing number of nutritional advisors on social networks who do not have the required education?
- How does social media affect the new food products development?
- How do social media shape brand development in food marketing?
-How effectively measure the impact of social media on consumers' food choices?
Keywords: communications, social media, ethics, environment, social environment
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