About this Research Topic
Consumers' food choices and dietary behaviour can be significantly affected by marketing communication. Understanding the determinants of marketing communication that influence food choices is critical for transforming the current food system to ensure people's health and the sustainability of the planet, particully given the current food shortage crisis affecting food affordability. . Moreover, the ethical implications of the marketing must be considered. For example, through the use of childhood developmental vulnerabilities, marketing of junk foods to children may contribute to obesity by influencing their food choices.
The goal of this Research Topic is to identify factors in marketing communication that influence food choices in the context of healthy lifestyle and diet choices, with an emphasis on promoting sustainable food systems and ethical principles. The collection will examine the environment and social environment which the customer perceives through internal and external stimuli and motives. In addition, the Research Topic will look at changes in marketing communication associated with the impact of the fading covid-19 pandemic, the current and future food crisis and the challenge of changing shopping behaviour with the global increase of inflation.
- What are the challenges of sustainable marketing communication for food producers?
- What are the practical consequences of individual government policies in the area of limiting the marketing of unhealthy foods?
- How to respond to advertising campaigns aimed at encouraging junk food or ultra-processed food to children?
- What influence does social media have in the field of nutritional advice? - What are the qualifications of individual nutrition specialists on social networks?
- What are the risks of the growing number of nutritional advisors on social networks who do not have the required education?
- How does social media affect the new food products development?
- How do social media shape brand development in food marketing?
-How effectively measure the impact of social media on consumers' food choices?
Keywords: communications, social media, ethics, environment, social environment
Important Note: All contributions to this Research Topic must be within the scope of the section and journal to which they are submitted, as defined in their mission statements. Frontiers reserves the right to guide an out-of-scope manuscript to a more suitable section or journal at any stage of peer review.