Sports popularity helps promote and influence more sustainable consumer behavior. The practice of sports, namely the organization of major sporting events, whether weekly (e.g. national football leagues) or more sporadic (e.g. every four years, the World Cup or the Olympic Games), produces enormous environmental impacts on the planet. Monitoring, evaluating, communicating, and inspecting is primarily the responsibility of sports organizations.

Specific themes we would like to address with this Research Topic include but are not limited to:
• fans' mobility to access sports events
• policy-makers, sporting events, and environmental impacts
• drivers of environmental sustainability in the sport sector
• the influence of stakeholders on the adoption of green practices
• creating opportunities to promote and influence individual behavior change and drive organizational efforts to be environmentally sustainable
• efforts to educate industry and students about the environment and its impact on the sport sector
• obtain knowledge of what sustainable initiatives their fans consider to be more important
• monitor how these initiatives evolve over time
• segmentation strategy and better customize their communication and impact of sustainability initiatives
• distance as a positive or negative factor of sustainable initiatives
• fans' perceptions of sustainable initiatives
• the brand into the consumer’s identity: the role of brand love in sustainable behaviors
• practitioners or fans: differences in the assessment of the attribution of responsibility attributed to the sports organization to be environmentally responsible
• global environmental impacts generated by visitor consumption patterns
• how to leverage students’ knowledge about sustainability: the sports industry case
• the three dimensions of the TBL approach (social, environmental, and economic benefits)
• sustainability in sport: geographical areas
• pollution and sports

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Frontiers in Sports and Active Living

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