Published in
Frontiers in Communication
- Advertising and Marketing Communication
- Frontiers in Communication
- Advertising and Marketing Communication
- Research Topics
- Including the Audience in Integrated Marketing Communication and Branding: Social Media, Gaming, and Beyond
Including the Audience in Integrated Marketing Communication and Branding: Social Media, Gaming, and Beyond
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- 27kTopic views
- 22kArticle views
- 3,596Article downloads