ORIGINAL RESEARCH
Published on 12 Mar 2025
Consumer experience and perception in gamification marketing: evidence from the user survey of POPMART
doi 10.3389/fcomm.2025.1388020
- 212 views
- Frontiers in Communication
- Advertising and Marketing Communication
- Research Topics
- Including the Audience in Integrated Marketing Communication and Branding: Social Media, Gaming, and Beyond
Including the Audience in Integrated Marketing Communication and Branding: Social Media, Gaming, and Beyond
4,045
Total downloads
29k
Total views and downloads
Submit your idea
You will be redirected to our submission process.
Articles
ORIGINAL RESEARCH
Published on 24 Jan 2025
The persuasive communication of Instagram influencers to promote tourism in the Riviera Maya
doi 10.3389/fcomm.2024.1502109
- 640 views
ORIGINAL RESEARCH
Published on 02 Feb 2024
The influence of television content on advertisement: a neurophysiological study
doi 10.3389/fpsyg.2024.1266906
- 8,191 views
- 2 citations
ORIGINAL RESEARCH
Published on 01 Dec 2023
The influence of key opinion leaders on consumers' purchasing intention regarding green fashion products
doi 10.3389/fcomm.2023.1296174
- 14,372 views
- 6 citations
ORIGINAL RESEARCH
Published on 10 Aug 2023
The influence mechanism of service innovation on consumer mobile sharing in the age of digital intelligence
doi 10.3389/fcomm.2023.1197689
- 1,868 views
Manuscripts can be submitted to this Research Topic via the main journal or any other participating journal.
Submit your idea
You will be redirected to our submission process.