ORIGINAL RESEARCH
Accepted on 13 Feb 2025
Consumer Experience and Perception in Gamification Marketing: Evidence From the User Survey of POPMART
doi 10.3389/fcomm.2025.1388020
- Frontiers in Communication
- Advertising and Marketing Communication
- Research Topics
- Including the Audience in Integrated Marketing Communication and Branding: Social Media, Gaming, and Beyond
Including the Audience in Integrated Marketing Communication and Branding: Social Media, Gaming, and Beyond
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Published in
Frontiers in Communication
- Advertising and Marketing Communication
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