ORIGINAL RESEARCH
Published on 24 Jan 2025
The persuasive communication of Instagram influencers to promote tourism in the Riviera Maya
doi 10.3389/fcomm.2024.1502109
- 416 views
- Frontiers in Communication
- Advertising and Marketing Communication
- Research Topics
- Including the Audience in Integrated Marketing Communication and Branding: Social Media, Gaming, and Beyond
Including the Audience in Integrated Marketing Communication and Branding: Social Media, Gaming, and Beyond
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The influence of key opinion leaders on consumers' purchasing intention regarding green fashion products
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ORIGINAL RESEARCH
Published on 10 Aug 2023
The influence mechanism of service innovation on consumer mobile sharing in the age of digital intelligence
doi 10.3389/fcomm.2023.1197689
- 1,827 views
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Frontiers in Communication
- Advertising and Marketing Communication
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