EDITORIAL
Published on 24 Jan 2023
Editorial: Managerial decision-making from the perspectives of behavioral science and neuroscience
doi 10.3389/fpsyg.2023.1125333
- 2,614 views
- Frontiers in Psychology
- Decision Neuroscience
- Research Topics
- Managerial Decision-Making From the Perspectives of Behavioral Science and Neuroscience
Managerial Decision-Making From the Perspectives of Behavioral Science and Neuroscience
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Articles
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Customer's Channel Selection Behavior on Purchasing Standardized and Customized Products: Optimized Prices and Channel Performances
doi 10.3389/fpsyg.2022.871322
- 1,661 views
- 2 citations
ORIGINAL RESEARCH
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Visual Attention to Novel Products – Cross-Cultural Insights From Physiological Data
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- 1,639 views
- 2 citations
ORIGINAL RESEARCH
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Roles and Research Trends of Neuroscience on Major Information Systems Journal: A Bibliometric and Content Analysis
doi 10.3389/fnins.2022.872532
- 3,773 views
- 5 citations
BRIEF RESEARCH REPORT
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Bibliometric-Based Evaluation of the Neuromarketing Research Trend: 2010–2021
doi 10.3389/fpsyg.2022.872468
- 6,168 views
- 23 citations
ORIGINAL RESEARCH
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doi 10.3389/fnins.2022.948579
- 1,390 views
- 1 citation
ORIGINAL RESEARCH
Published on 28 Jun 2022
The Formation Mechanism of Impulse Buying in Short Video Scenario: Perspectives From Presence and Customer Inspiration
doi 10.3389/fpsyg.2022.870635
- 7,599 views
- 14 citations
ORIGINAL RESEARCH
Published on 08 Jun 2022
The Impact of Online Reviews on Consumers’ Purchasing Decisions: Evidence From an Eye-Tracking Study
doi 10.3389/fpsyg.2022.865702
- 368,714 views
- 66 citations
HYPOTHESIS AND THEORY
Published on 30 May 2022
Consumer Anxiety and Assertive Advertisement Preference: The Mediating Effect of Cognitive Fluency
doi 10.3389/fpsyg.2022.880330
- 4,688 views
- 2 citations
ORIGINAL RESEARCH
Published on 11 May 2022
Metaphorical or Straightforward? Comparing the Effectiveness of Different Types of Social Media Advertising
doi 10.3389/fnins.2022.851729
- 4,530 views
- 3 citations
ORIGINAL RESEARCH
Published on 09 May 2022
Did It Change Your Mind? Neural Substrates of Purchase Intention Change and Product Information
doi 10.3389/fnins.2022.871353
- 1,673 views
Published in
Frontiers in Psychology
- Decision Neuroscience
Participating Journals
Frontiers in Neuroscience
- 3.2 impact factor
- 6.2 citescore
Impact
- 421kTopic views
- 375kArticle views
- 40kArticle downloads