About this Research Topic
Despite social commerce attracts extensive attention from both researchers and practitioners, there remains a gap in the literature on understanding social commerce behaviors in the new era. For instance, what are the key factors that influence consumers to repeat shopping on social commerce platforms? How the new forms of social media (e.g., the live-stream platform) affect consumers’ behaviors of seeking, purchasing, and sharing products and services? What are the key components of the social commerce ecosystem? The goal of this Research Topic, therefore, is to advance studies that enhance and broaden the understanding of social commerce behaviors in the new era.
We are inviting researchers who are interested in this topic to submit their high-level original research works from various perspectives such as consumer, retailer, online channel, technology, and ecosystem regarding social commerce. The articles including research articles, reviews, communications, and concept papers should address but are not limited to:
• Consumer behaviors in social commerce (e.g., repurchasing, live-stream shopping behaviors).
• Co-creating value in social commerce.
• Social commerce and consumers’ mental health.
• AI application in social commerce.
• Impact of online reviews on social commerce.
• Social commerce during the COVID-19 pandemic period.
• Elements of social commerce ecosystem.
• Neuromarketing studies regarding social commerce.
Keywords: Social commerce, Live-stream shopping behavior, Mental health, COVID-19 and psychology, Social commerce ecosystem, Neuromarketing and Social commerce
Important Note: All contributions to this Research Topic must be within the scope of the section and journal to which they are submitted, as defined in their mission statements. Frontiers reserves the right to guide an out-of-scope manuscript to a more suitable section or journal at any stage of peer review.