ORIGINAL RESEARCH
Published on 12 Sep 2022
Why do Chinese enterprises make imitative innovation?—An empirical explanation based on government subsidies
doi 10.3389/fpsyg.2022.802703
- 1,944 views
- 12 citations
- Frontiers in Psychology
- Organizational Psychology
- Research Topics
- Consumer Behavior in the Internet Era
Consumer Behavior in the Internet Era
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Articles
ORIGINAL RESEARCH
Published on 30 Aug 2022
Are virtual anime endorsers a new type of endorser? Examining product involvement as a moderating role
doi 10.3389/fpsyg.2022.779519
- 3,939 views
- 6 citations
ORIGINAL RESEARCH
Published on 16 Jun 2022
Do Internet Search Data Help Forecast Air Passenger Demand? Evidence From China’s Airports
doi 10.3389/fpsyg.2022.809954
- 1,173 views
- 4 citations
ORIGINAL RESEARCH
Published on 03 Jun 2022
Consumer Online Knowledge-Sharing: Motivations and Outcome
doi 10.3389/fpsyg.2022.871518
- 3,004 views
- 8 citations
ORIGINAL RESEARCH
Published on 19 May 2022
Encouraging Brand Evangelism Through Failure Attribution and Recovery Justice: The Moderating Role of Emotional Attachment
doi 10.3389/fpsyg.2022.877446
- 2,291 views
- 7 citations
HYPOTHESIS AND THEORY
Published on 12 May 2022
Research on Consumer Purchasing Channel Choice Based on Product Tolerance: The Mediating Role of Rationalization
doi 10.3389/fpsyg.2022.823470
- 4,333 views
- 2 citations
ORIGINAL RESEARCH
Published on 03 May 2022
The Impact of Different Factors on Repeat Visits to Selected International Tourism Enterprises: Case Study From Czechia
doi 10.3389/fpsyg.2022.881319
- 3,838 views
- 1 citation
ORIGINAL RESEARCH
Published on 15 Apr 2022
Study on the Compromise Effect Under the Influence of Normative Reference Group
doi 10.3389/fpsyg.2022.869551
- 3,790 views
- 1 citation
ORIGINAL RESEARCH
Published on 04 Apr 2022
Sharing or Not: Psychological Motivations of Brand Rumors Spread and the Stop Solutions
doi 10.3389/fpsyg.2022.830002
- 6,234 views
- 9 citations
ORIGINAL RESEARCH
Published on 17 Feb 2022
Effect of Product Presentation Videos on Consumers' Purchase Intention: The Role of Perceived Diagnosticity, Mental Imagery, and Product Rating
doi 10.3389/fpsyg.2022.812579
- 12,528 views
- 20 citations
ORIGINAL RESEARCH
Published on 27 Jan 2022
Untying the Influence of Advertisements on Consumers Buying Behavior and Brand Loyalty Through Brand Awareness: The Moderating Role of Perceived Quality
doi 10.3389/fpsyg.2021.803348
- 78,253 views
- 38 citations
ORIGINAL RESEARCH
Published on 25 Jan 2022
Reviewers’ Identity Cues in Online Product Reviews and Consumers’ Purchase Intention
doi 10.3389/fpsyg.2021.784173
- 4,617 views
- 11 citations
