Dark and Bright Side of Social Media in Current Normal

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About this Research Topic

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Background

The evolving COVID-19 pandemic has become a serious crisis and health emergency, which has severely damaged all aspects of the global economy, society, and private life. Its catastrophic impact has led to a high degree of business uncertainty, and organizations are worried about saving the lives of their employees on the one hand, and worsening their business due to the ongoing lockdown on the other. Business organizations need a safe socio-economic environment to nurture, but this pandemic affected the cultural, social, economic, and political fabric of society, and restricts global society from maintaining a certain social distance, forcing people to stay at home to avoid harmful pandemic effects.

Organizational workforce is part of this society, and they are more vulnerable during this pandemic. They are also worried about their health and safety on the one hand, and on the other hand that their organization is in trouble, which is the source of their income and welfare. The intensity of the second wave of COVID-19 is gradually increasing and persuading employees around the world to rely on remote leadership and follow the boss’s remote instructions to maintain virtual contact with management, customers, and other critical business stakeholders. Remote leaders reply on social media to get tasks from individual employees or teams. The COVID-19 pandemic has brought new conditions to business organizations, in which leaders and followers are forced to adopt remote working practices, relying on social media platforms or computer-supported applications to perform routine work and comply with Government’s instructions on social distancing and lockdown.

On the one hand, this new situation due to COVID 19 has brought benefits to employees’ remote work opportunities support employees to improve their skills related to the use of social media and computer-assisted web portals and improve their job satisfaction, enabling them to work safely at home without having to go to a formal office, and immediately coordinate and communicate with their leaders and other business stakeholders, they have more opportunities to spend time with their families. Moreover, the benefits sought by employees associated with remote work may lead to increased organizational performance, creativity, and productivity. On the other hand, remote work practices in the COVID-19 pandemic mainly rely on social media or computer-assisted web portals to perform organizational tasks. Leaders and employees rely entirely on virtual work, which may cause psychological and technical problems for employees. Excessive use of social media may adversely affect performance, creativity, and productivity at the individual, team, and organizational levels. Moreover, remote management makes it difficult for leaders to manage employees with low information technology capabilities, poor Internet connections at home, and coordination with multiple business stakeholders.

This Research Topic provides a broad space for researchers to contribute to business literature by covering:
the pros and cons of social media reliance on remote work practices at the individual, team, and organization level in the second wave of COVID-19. Researchers can conduct academic research in various fields from manufacturing to marketing, from human resources to logistics, from psychological research to cognitive science, from perception to consciousness, from organizational behavior to social psychology, and from professional behavior to economic research.

Keywords: Social Media, Wellbeing, Mental Health, Knowledge Management, Coordination, Work Performance, Organization and Leadership, Online Learning, COVID 19 Pandemic

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