ORIGINAL RESEARCH
Published on 13 Sep 2022
Strong displayed passion and preparedness of broadcaster in live streaming e-commerce increases consumers' neural engagement
doi 10.3389/fpsyg.2022.674011
- 2,774 views
- 12 citations
- Frontiers in Psychology
- Organizational Psychology
- Research Topics
- Neuromanagement and Neuromarketing
Neuromanagement and Neuromarketing
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Articles
EDITORIAL
Published on 08 Mar 2022
Editorial: Neuromanagement and Neuromarketing
doi 10.3389/fpsyg.2022.864566
- 3,891 views
- 1 citation
ORIGINAL RESEARCH
Published on 14 Oct 2021
Consumer Neuroscience: Attentional Preferences for Wine Labeling Reflected in the Posterior Contralateral Negativity
doi 10.3389/fpsyg.2021.688713
- 5,508 views
- 14 citations
ORIGINAL RESEARCH
Published on 12 Oct 2021
Applying Implicit Association Test Techniques and Facial Expression Analyses in the Comparative Evaluation of Website User Experience
doi 10.3389/fpsyg.2021.674159
- 6,240 views
- 15 citations
ORIGINAL RESEARCH
Published on 12 Aug 2021
Job Assessment Through Bioelectrical Measures: A Neuromanagement Perspective
doi 10.3389/fpsyg.2021.673012
- 3,527 views
- 10 citations
ORIGINAL RESEARCH
Published on 27 Jul 2021
A Sound Prediction: EEG-Based Neural Synchrony Predicts Online Music Streams
doi 10.3389/fpsyg.2021.672980
- 8,153 views
- 15 citations
CONCEPTUAL ANALYSIS
Published on 13 Jul 2021
Brain-Adjusted Relational Leadership: A Social-Constructed Consciousness Approach to Leader-Follower Interaction
doi 10.3389/fpsyg.2021.672217
- 13,253 views
- 8 citations
SYSTEMATIC REVIEW
Published on 01 Jul 2021
Past, Present, and Future of Impulse Buying Research Methods: A Systematic Literature Review
doi 10.3389/fpsyg.2021.687404
- 25,413 views
- 29 citations
ORIGINAL RESEARCH
Published on 15 Jun 2021
Gender Differences in Transnational Brand Purchase Decision Toward Mixed Culture and Original Culture Advertisements: An fNIRS Study
doi 10.3389/fpsyg.2021.654360
- 4,899 views
- 11 citations
ORIGINAL RESEARCH
Published on 20 Apr 2021
Electrophysiological Correlates of Processing Warning Signs With Different Background Colors: An Event-Related Potentials Investigation
doi 10.3389/fpsyg.2021.648871
- 2,002 views
- 5 citations
ORIGINAL RESEARCH
Published on 26 Mar 2021
Strategic Communication and Neuromarketing in the Fisheries Sector: Generating Ideas From the Territory
doi 10.3389/fcomm.2021.659484
- 3,204 views
- 9 citations
BRIEF RESEARCH REPORT
Published on 23 Mar 2021
Touching to Feel: Brain Activity During In-Store Consumer Experience
doi 10.3389/fpsyg.2021.653011
- 7,205 views
- 13 citations
Published in
Frontiers in Psychology
Organizational Psychology
Participating Journals
Frontiers in Communication
Organizational Psychology
- 1.5 impact factor
- 3.3 citescore