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18 Jul 2022

Verbal insults trigger a ‘mini slap to the face’, finds new research

By Suzanna Burgelman, Frontiers science writer Image: Ken stocker/Shutterstock.com Hearing insults is like receiving a “mini slap in the face”, regardless of the precise context the insult is made in. That is the conclusion of a new paper published in Frontiers in Communication. The researchers used electroencephalography (EEG) and skin conductance recordings to compare the short-term impact of repeated verbal insults to that of repeated positive or neutral evaluations. The results provide us with a unique opportunity to research the intersection between emotion and language. Humans are a highly social species. We rely on ever-changing cooperation dynamics and interpersonal relations to survive and thrive. Words have a big role to play in these relations, as they are tools used to understand interpersonal behavior. As such, words can hurt, but we know little about how the impact of words comes about as someone processes an insult. “The exact way in which words can deliver their offensive, emotionally negative payload at the moment these words are being read or heard is not yet well-understood,” said corresponding author Dr Marijn Struiksma, of Utrecht University. Because insults pose a threat against our reputation and against our ‘self’, they provide a unique opportunity to research […]

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