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ORIGINAL RESEARCH article
Front. Sustain. Food Syst.
Sec. Agricultural and Food Economics
Volume 9 - 2025 | doi: 10.3389/fsufs.2025.1518819
Does digital village construction promote rural residents' happiness?
Provisionally accepted- Taiyuan University of Science and Technology, Shanxi University, Taiyuan, China
Utilizing the ordered Probit model, this paper delves into the influence and underlying mechanism of digital village construction(DVC) on rural resident happiness, drawing on data from the China Family Panel Studies (CFPS). Our findings indicate a marked enhancement in rural residents well-being as a consequence of DVC, and the results remain robust after replacing OLS regression, changing the measurement of explanatory and explained variables, adding other control variables, and using CMP estimation. Heterogeneity analysis shows that the enhancement effect is significant in male, middle-aged and highly educated groups, while the effect is insignificant for young groups, low and middle education groups.The mechanism tests show that the DVC can improve the rural residents' happiness by increasing household income and reducing the loneliness. Consequently, the government might amplify its investment and bolster digital infrastructure, enabling a greater number of rural residents to fully benefit from the development of a digital countryside.
Keywords: digital village construction, rural residents' happiness, household income, Loneliness, new opportunity
Received: 01 Nov 2024; Accepted: 24 Mar 2025.
Copyright: © 2025 Zou. This is an open-access article distributed under the terms of the Creative Commons Attribution License (CC BY). The use, distribution or reproduction in other forums is permitted, provided the original author(s) or licensor are credited and that the original publication in this journal is cited, in accordance with accepted academic practice. No use, distribution or reproduction is permitted which does not comply with these terms.
* Correspondence:
Meifeng Zou, Taiyuan University of Science and Technology, Shanxi University, Taiyuan, China
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