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ORIGINAL RESEARCH article
Front. Sustain. Food Syst.
Sec. Agricultural and Food Economics
Volume 8 - 2024 |
doi: 10.3389/fsufs.2024.1491795
Value sharing strategy of digital empowerment high-quality commercialization of agricultural products
Provisionally accepted- School of Management, Harbin University of Commerce, Harbin, China
This study considers the digital input of multiple subjects, builds a value-added sharing model of the high-quality commercialized value of digitally empowered agricultural products, and uses the Shapley value method to explore reasonable conditions for value-added sharing based on identifying the value-added value of multiple subjects after high-quality commercialization of digitally empowered agricultural products. The three main interests of the study are farmers, logistics companies, and retail enterprises. The findings indicate that various entities involved in the superior commercialization of agricultural products enabled by digital technology will partake in the valueadded benefit of such commercialization, and the extent of digital investment made by these entities and the outcomes of their superior commercialization will determine how value-added sharing is differentiated. Farmers and logistics companies are more willing to participate in digitalization when the cost difference that retail companies pay them exceeds the cost change of their digital enabling high-quality commercialization and a reasonable amount of value-added value is obtained. This helps to form a logically closed loop of "digital empowerment -quality enhancing -value increasing" of value-added sharing. To achieve the high-quality commercialization of agricultural products based on the principle of acceptable value value-added sharing, various subjects should develop a fair value value-added sharing plan that takes into account the varying degrees of digital investment and price variations.
Keywords: Digital empowerment, high-quality commercialization of agricultural products, Quality of agricultural products, value-added sharing, Shapley
Received: 07 Sep 2024; Accepted: 07 Nov 2024.
Copyright: © 2024 Zhan and Jin. This is an open-access article distributed under the terms of the Creative Commons Attribution License (CC BY). The use, distribution or reproduction in other forums is permitted, provided the original author(s) or licensor are credited and that the original publication in this journal is cited, in accordance with accepted academic practice. No use, distribution or reproduction is permitted which does not comply with these terms.
* Correspondence:
Shanshan Jin, School of Management, Harbin University of Commerce, Harbin, China
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