Li Xiang ^1* Munir Ahmed ²

• ¹ Hunan Provincial People's Hospital, Changsha, China
• ² Jiangxi University of Traditional Chinese Medicine, Nanchang, Jiangxi Province, China

Background: Whole grains are the core of diet sustainability and provide numerous nutritional benefits. Individual’s observance and intake of these foods may be controlled by factors like knowledge, social behaviors, wellness, and awareness. Understanding these dynamics of a sustainable diet becomes the first step towards preventing unhealthy eating habits and preventing diseases. Methodology: A cross-sectional, quantitative web-based survey was conducted among 1100 people in Pakistan, ages 18 to 50 years old, to ascertain their diet patterns with knowledge, attitudes, and habits about whole grains consumption. The questionnaire consists of 26 questions that are designed to identify health-related awareness, define eating patterns, and measure understanding of whole grain consumption. Stata 17.0 was used to analyze the descriptive data. The study analyzed participants' demographics, sociodemographic factors, and their understanding of whole grains consumption, focusing on their subjective and objective knowledge. Results: The survey showed that 60% of the people said they consider them educated, but only 40% provided the correct definition. Objective one on the whole grain nutrients measured on a scale of 0 to 15 correspondingly reveals that subjects with high subjective knowledge have an overall mean of 10.5±2.1, compared to 10.1±2.0 that subjects with low subjective knowledge display. Concurrently, the highest knowledge consumers obtained 17.6±2.7 levels for the whole grain-based products and 17.4±2.4 for the low-knowledge consumers rated. Ultra-processed food consumption was also measured. The high subjective knowledge Participants 28.5±4.0 scored more significant level in overall knowledge object. On the other hand, low subjective knowledge was associated with low overall knowledge object 27.8±3.6. Women from higher-income families had higher objective knowledge scores (29.1) than their counterparts (27.4). A no-brainer is the demographic diversity that was revealed by Kruskal-Wallis analysis, which also showed big differences in marginal knowledge groups, demonstrating the necessity to develop tailored instruction initiatives for Pakistan. Conclusion Consumers in Pakistan are confused between knowledge claimed through sensory experience and knowledge of what food truly contains. Future studies will explore the influence of long-term research on public awareness and tolerance towards whole grain consumption, as well as the effectiveness of dietary patterns and programs for promoting sustainable diets.