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ORIGINAL RESEARCH article

Front. Sustain. Food Syst.
Sec. Agricultural and Food Economics
Volume 8 - 2024 | doi: 10.3389/fsufs.2024.1401415
This article is part of the Research Topic Towards Sustainable Development Goal of Zero Hunger: Exploring the Dynamic Relationships between Food Pricing, Agriculture, and Food Security View all 26 articles

Identification and Prioritization the Factors Affecting the Saffron Supply Chain and Selection Strategies during the Pandemic Crisis Based on ANP-SWOT Method

Provisionally accepted
Farshid Riahi Dorcheh Farshid Riahi Dorcheh 1*Misagh Rahbari Misagh Rahbari 2
  • 1 University of Tehran, Tehran, Iran
  • 2 Kharazmi University, Tehran, Tehran, Iran

The final, formatted version of the article will be published soon.

    Purpose: Iran is the first producer of saffron in the world. This study aimed to investigate the challenges and provide some approaches to develop the supply chain of saffron, especially saffron exports during the coronavirus disease 2019 (COVID 19) pandemic.Design/methodology/approach: In this study, strengths, weaknesses, opportunities, and threats (SWOT) are first determined during the COVID 19 pandemic in terms of saffron export, and then the weight of criteria, sub criteria, and priorities of presented strategies are computed by AHP-SWOT and ANP-SWOT approaches. Finally, the data are collected by systematic collection of experts' opinions using the Delphi method.Findings: According to the priority of saffron export development strategies during the COVID 19 pandemic based on the AHP-SWOT method, -Performing marketing researches in universities‖ and -Creating international associations and using anti COVID 19 tools‖ are the most important strategies. Moreover, to the priority of saffron export development strategies during the COVID 19 pandemic based on the ANP-SWOT method, -Encouraging investors to attract investments and develop infrastructures‖ and -Performing marketing researches in universities‖ are the most important strategies.Originality/value: Due to the COVID 19 pandemic, many economic problems have arisen for saffron producing companies, which shows the need to implement the best strategies to face these conditions. On the other hand, due to the importance of saffron export in Iran due to its high price and also the occurrence of the COVID 19 pandemic crisis, it is imperative to conduct this research.

    Keywords: Saffron Export, Saffron Supply Chain, AHP-SOWT, ANP-SWOT, COVID 19 Pandemics;

    Received: 15 Mar 2024; Accepted: 23 Dec 2024.

    Copyright: © 2024 Riahi Dorcheh and Rahbari. This is an open-access article distributed under the terms of the Creative Commons Attribution License (CC BY). The use, distribution or reproduction in other forums is permitted, provided the original author(s) or licensor are credited and that the original publication in this journal is cited, in accordance with accepted academic practice. No use, distribution or reproduction is permitted which does not comply with these terms.

    * Correspondence: Farshid Riahi Dorcheh, University of Tehran, Tehran, Iran

    Disclaimer: All claims expressed in this article are solely those of the authors and do not necessarily represent those of their affiliated organizations, or those of the publisher, the editors and the reviewers. Any product that may be evaluated in this article or claim that may be made by its manufacturer is not guaranteed or endorsed by the publisher.