PERSPECTIVE
Accepted on 23 Apr 2025
Algorithmic fandom: how Generative AI is reshaping sports marketing, fan engagement, and the integrity of sport
doi 10.3389/fspor.2025.1597444
- Frontiers in Sports and Active Living
- Sports Management, Marketing, and Economics
- Research Topics
- Sports marketing evolution: Emerging trends, challenges, and future directions
Sports marketing evolution: Emerging trends, challenges, and future directions
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