SYSTEMATIC REVIEW
Accepted on 20 Jan 2025
The Impact of Sports Event-Brand Fit on Consumer Brand Responses: A Meta-Analytic Review
doi 10.3389/fspor.2025.1487014
- Frontiers in Sports and Active Living
- Sport, Leisure, Tourism, and Events
- Research Topics
- Holistic Approach to Non-mega Sport Events
Holistic Approach to Non-mega Sport Events
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Articles
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Frontiers in Sports and Active Living
- Sport, Leisure, Tourism, and Events
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Impact
- 510Topic views
- 30Article views