REVIEW
Published on 13 Jun 2022
Choice Hygiene for “Consumer Neuroscientists”? Ethical Considerations and Proposals for Future Endeavours
doi 10.3389/fnins.2021.612639
- 4,593 views
- 2 citations
- Frontiers in Neuroscience
- Decision Neuroscience
- Research Topics
- Consumer Neuroscience - Foundation, Validation, and Relevance
Consumer Neuroscience - Foundation, Validation, and Relevance
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Articles
ORIGINAL RESEARCH
Published on 08 Nov 2021
Optimizing Fixation Filters for Eye-Tracking on Small Screens
doi 10.3389/fnins.2021.578439
- 7,160 views
- 15 citations
ORIGINAL RESEARCH
Published on 26 Aug 2021
Category Congruence of Display-Only Products Influences Attention and Purchase Decisions
doi 10.3389/fnins.2021.610060
- 3,683 views
- 4 citations
ORIGINAL RESEARCH
Published on 10 Aug 2021
Neural Correlates of Garment Fit and Purchase Intention in the Consumer Decision-Making Process and the Influence of Product Presentation
doi 10.3389/fnins.2021.609004
- 2,679 views
- 4 citations
ORIGINAL RESEARCH
Published on 19 Feb 2021
Do You See What I See? Effectiveness of 360-Degree vs. 2D Video Ads Using a Neuroscience Approach
doi 10.3389/fpsyg.2021.612717
- 5,685 views
- 24 citations
BRIEF RESEARCH REPORT
Published on 21 Jan 2021
The Relation Between Consumers' Frontal Alpha Asymmetry, Attitude, and Investment Decision
doi 10.3389/fnins.2020.577978
- 3,907 views
- 9 citations
SYSTEMATIC REVIEW
Published on 21 Dec 2020
Is EEG Suitable for Marketing Research? A Systematic Review
doi 10.3389/fnins.2020.594566
- 22,175 views
- 83 citations
ORIGINAL RESEARCH
Published on 17 Dec 2020
A Minimal Setup for Spontaneous Smile Quantification Applicable for Valence Detection
doi 10.3389/fpsyg.2020.566354
- 2,739 views
- 4 citations
REVIEW
Published on 03 Dec 2020
Picking Your Brains: Where and How Neuroscience Tools Can Enhance Marketing Research
doi 10.3389/fnins.2020.577666
- 38,598 views
- 79 citations
ORIGINAL RESEARCH
Published on 26 Nov 2020
The Impact of Visual Art and High Affective Arousal on Heuristic Decision-Making in Consumers
doi 10.3389/fpsyg.2020.565829
- 6,867 views
- 20 citations
ORIGINAL RESEARCH
Published on 20 Nov 2020
Measuring dlPFC Signals to Predict the Success of Merchandising Elements at the Point-of-Sale – A fNIRS Approach
doi 10.3389/fnins.2020.575494
- 6,144 views
- 12 citations
METHODS
Published on 05 Nov 2020
Data Triangulation in Consumer Neuroscience: Integrating Functional Neuroimaging With Meta-Analyses, Psychometrics, and Behavioral Data
doi 10.3389/fpsyg.2020.550204
- 4,984 views
- 9 citations
Published in
Frontiers in Neuroscience
Decision Neuroscience
Participating Journals
Frontiers in Psychology
- 2.6 impact factor
- 5.3 citescore