Robotics and AI
07 Jun 2016
You are not as anonymous as you think online
Our online browsing behavior leaves a unique digital personality signature which can identify us by Tania FitzGeorge-Balfour, Frontiersin.org Hiding online is harder than you’d think, a new study published on Frontiers in ICT has revealed. Your browsing behavior can indicate your personality and provide a unique digital signature which can identify you, sometimes after just 30-minutes of browsing. “Our research suggests a person’s personality traits can be deduced by their general internet usage. This differs from other studies that have only looked at the use of social media platforms, such as Facebook and Twitter,” said Dr Ikusan R. Adeyemi, a research scholar at the Universiti Teknologi, Malaysia, and lead author of this new study. He continued; “This opens up opportunities for new research into understanding online behavior.” Research linking personality traits to computer usage has typically focused on social media. For example, extrovert people tend to use these platforms to enlarge their boundary of friends and influence, while introvert individuals spend more time on social media to compensate for a probable lack of physical interaction. However, a person’s general online browsing behavior can also reflect their choice, preference and reflexes, which is largely controlled by their unique psychological characteristics. This latest study recruited volunteers […]