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ORIGINAL RESEARCH article
Front. Psychol.
Sec. Media Psychology
Volume 16 - 2025 | doi: 10.3389/fpsyg.2025.1559457
This article is part of the Research TopicThe Role of Artificial Intelligence in Everyday Well-BeingView all 5 articles
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Introduction. Artificial Intelligence (AI) is having a significant impact on people's lives. Despite the benefits associated with this technological advancement, there may be gender-related inequalities in accessing and using AI systems. The present study aimed to test gender differences in factors likely to influence AI adoption, in particular, the moderating role of gender in the relationship between AI anxiety and positive attitudes toward AI. Method. Participants were 335 adults (52.2% women; Mean age=29.96, SD=13.88) who filled in an online self-report anonymous questionnaire. To test the hypotheses, both a MANOVA and a moderation model were adopted. Results. Results revealed significant gender differences in AI adoption dimensions, with women reporting higher AI anxiety, lower positive attitudes toward AI, lower use of AI, and lower perceived knowledge of AI. A significant negative relationship was found between AI anxiety and positive attitudes toward AI. An interaction between the effects of gender and AI anxiety on AI attitudes was found: At low levels of anxiety, women showed lower levels of positive attitudes toward AI than men, while at high levels of AI anxiety, gender differences were less evident. Discussion. These findings suggest that AI anxiety works as a "gender differences leveler". The present study contributes to expanding knowledge about gender differences in technology, which will underpin practical interventions for reducing the gender digital gap. Limitations and future research directions are discussed.
Keywords: artificial intelligence, Anxiety, AI anxiety, attitudes, gender differences
Received: 12 Jan 2025; Accepted: 07 Apr 2025.
Copyright: © 2025 Russo, Romano, Clemente, Iacovone, Gladwin and Panno. This is an open-access article distributed under the terms of the Creative Commons Attribution License (CC BY). The use, distribution or reproduction in other forums is permitted, provided the original author(s) or licensor are credited and that the original publication in this journal is cited, in accordance with accepted academic practice. No use, distribution or reproduction is permitted which does not comply with these terms.
* Correspondence:
Claudia Russo, Department of Human Science, European University of Rome, Rome, 00163, Lazio, Italy
Angelo Panno, Department of Human Science, European University of Rome, Rome, 00163, Lazio, Italy
Disclaimer: All claims expressed in this article are solely those of the authors and do not necessarily represent those of their affiliated organizations, or those of the publisher, the editors and the reviewers. Any product that may be evaluated in this article or claim that may be made by its manufacturer is not guaranteed or endorsed by the publisher.
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