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ORIGINAL RESEARCH article
Front. Psychol.
Sec. Personality and Social Psychology
Volume 16 - 2025 | doi: 10.3389/fpsyg.2025.1537328
The influence of Sensation Seeking on College Student Sports Lottery Purchasing Behavior: A Moderated Mediation Model
Provisionally accepted
Kanglin Wang *
Fen Qiu - Wuhan University of Technology, Wuhan, China
The study aims to explore how sensation seeking relates to college students sports lottery purchasing behavior, mediated by fear of missing out and moderated by perceived risk.Methods A study surveyed 409 college students using various scales to assess sensation seeking, sports lottery purchasing behavior, fear of missing out, and perceived risk.Data analysis included descriptive stats, t-tests, partial correlations, mediation and moderation effects, and Bootstrap testing to understand the psychological drivers behind sports lottery purchases among students.(1) Sensation seeking significantly and positively predicted college students sports lottery purchasing behavior; (2) Fear of missing out played a partial mediating effect in the influence of sensation seeking on college students sports lottery purchasing behavior; (3) Perceived risk had a moderating effect in the second half of the path of the mediating effect of fear of missing out.The study concludes that sensation seeking directly affects college students sports lottery purchasing behavior, mediated by fear of missing out. The mediating effect is moderated by perceived risk, highlighting the complexity of psychological factors in risk-taking behaviors. This insight calls for tailored interventions addressing these multifaceted factors.
Keywords: sensation seeking, college students, Sports lottery purchasing behavior, Fear of missing out, perceived risk
Received: 30 Nov 2024; Accepted: 10 Feb 2025.
Copyright: © 2025 Wang and Qiu. This is an open-access article distributed under the terms of the Creative Commons Attribution License (CC BY). The use, distribution or reproduction in other forums is permitted, provided the original author(s) or licensor are credited and that the original publication in this journal is cited, in accordance with accepted academic practice. No use, distribution or reproduction is permitted which does not comply with these terms.
* Correspondence:
Kanglin Wang, Wuhan University of Technology, Wuhan, China
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