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HYPOTHESIS AND THEORY article
Front. Psychol.
Sec. Organizational Psychology
Volume 16 - 2025 | doi: 10.3389/fpsyg.2025.1492264
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With the development of the digital economy and digital technology, innovation-driven growth has become the key to the digital transformation of various organisations. Employee behaviour and digital leadership affect the innovative performance of a company significantly. Using the proactive motivation model, this study constructed a moderated mediation model with job crafting as the mediating variable and person-job fit as the moderating variable. Through statistical analysis of 306 valid questionnaires answered by employees in manufacturing firms, this study determined how digital leadership affects innovative performance by promoting employees to carry out job crafting. The study conducted structure equation modelling to examine the hypotheses. The findings indicate the following: (1) Digital leadership has a positive effect on employee innovative performance. (2) Two of the three job crafting strategies (task crafting and cognitive crafting) mediate the relationship between digital leadership and employee innovation performance. (3) Person-job fit positively moderates the relationship between cognitive crafting and employee innovation performance. (4) Person-job fit positively moderates the indirect effect of digital leadership on employee innovation performance through cognitive crafting.
Keywords: Digital leadership, Task crafting, Cognitive crafting, Relational crafting, person-job fit, Employee innovative performance
Received: 06 Sep 2024; Accepted: 14 Apr 2025.
Copyright: © 2025 Wang, Park and GAO. This is an open-access article distributed under the terms of the Creative Commons Attribution License (CC BY). The use, distribution or reproduction in other forums is permitted, provided the original author(s) or licensor are credited and that the original publication in this journal is cited, in accordance with accepted academic practice. No use, distribution or reproduction is permitted which does not comply with these terms.
* Correspondence: Yongkang Wang, Kangnam University, Yongin, Republic of Korea
Disclaimer: All claims expressed in this article are solely those of the authors and do not necessarily represent those of their affiliated organizations, or those of the publisher, the editors and the reviewers. Any product that may be evaluated in this article or claim that may be made by its manufacturer is not guaranteed or endorsed by the publisher.
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