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ORIGINAL RESEARCH article

Front. Psychol.
Sec. Environmental Psychology
Volume 15 - 2024 | doi: 10.3389/fpsyg.2024.1517783

Understanding the behavioral intentions of MaaS during public health events

Provisionally accepted
Luo Hang Luo Hang Shoufeng Ma Shoufeng Ma Junfang Tian Junfang Tian Dong Hongming Dong Hongming *
  • Tianjin University, Tianjin, China

The final, formatted version of the article will be published soon.

    Mobility as a Service (MaaS) integrates various modes of transportation, provides personalized travel services for travelers, and improves the efficiency of traditional travel modes. To examine the mechanisms underlying the impact of sudden public health events on the behavioral intentions to use MaaS and provide theoretical support for the sustainable development of MaaS, this research investigated Beijing MaaS program as case. 630 questionnaires were collected. Theoretical model, sourced from the Unified Theory of Acceptance and Use of Technology (UTAUT) model is employed to elucidate the influence of six variables-performance expectancy, effort expectancy, social influence, ambiguity tolerance, perceived health threat, and policy cognition-on the behavioral intentions of MaaS. The results show that three variables from the UTAUT positively impact behavioral intention and that there is a significant mediating effect of policy cognition on the relationship between these variables and the intention to use. Travelers with a high level of ambiguity tolerance are more inclined to use MaaS, while the perceived health threat reduces the intentions. Multigroup analysis revealed differences in effort expectancy, ambiguity tolerance and perceived health threat among the various groups. The research findings may provide theoretical guidance and

    Keywords: mobility as a service, Public health emergencies, UTAUT model, Ambiguity tolerance, Behavioral Intention

    Received: 28 Oct 2024; Accepted: 24 Dec 2024.

    Copyright: © 2024 Hang, Ma, Tian and Hongming. This is an open-access article distributed under the terms of the Creative Commons Attribution License (CC BY). The use, distribution or reproduction in other forums is permitted, provided the original author(s) or licensor are credited and that the original publication in this journal is cited, in accordance with accepted academic practice. No use, distribution or reproduction is permitted which does not comply with these terms.

    * Correspondence: Dong Hongming, Tianjin University, Tianjin, China

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