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ORIGINAL RESEARCH article

Front. Psychol.
Sec. Cultural Psychology
Volume 15 - 2024 | doi: 10.3389/fpsyg.2024.1514693

Cultural Sustainability Through Social Networks: A Moderated Mediation Model Exploring the Psychological Dimensions of Cultural Dissemination

Provisionally accepted
Ruolei Chen Ruolei Chen 1*Xujia Chen Xujia Chen 2
  • 1 Guangdong Polytechnic of Science and Trade, 广州市, China
  • 2 Guangdong Polytechnic of Science and Trade, Guangzhou, Guangdong, China

The final, formatted version of the article will be published soon.

    The present study examines the role of social network diversity in fostering cultural sustainability among Chinese social media users. Utilizing a quantitative methodological approach, data was gathered from a sample of 1,200 active users across various Chinese social media platforms.Participants completed surveys assessing the diversity of their cultural interactions on these platforms, their levels of cultural empathy, cultural adaptability, and the sustainability of cultural practices. The findings indicate that greater diversity in social media interactions is significantly associated with higher levels of cultural empathy, which in turn enhances both cultural adaptability and sustainability. Furthermore, psychological flexibility was found to moderate these relationships, suggesting that individuals with higher flexibility are better able to leverage diverse interactions into sustainable cultural practices. These results emphasize the potential of social media as a tool for cultural preservation and adaptation in the face of globalization. Implications for policy makers and social media platforms center on fostering environments that support diverse cultural exchanges to enhance cultural sustainability. This research contributes to the understanding of how digital interactions can influence the long-term maintenance and adaptation of cultural heritage in a rapidly changing world.

    Keywords: social networks, diversity of cultural interactions, Cultural empathy, Cultural adaptability, Cultural Sustainability, Psychological flexibility

    Received: 04 Nov 2024; Accepted: 12 Dec 2024.

    Copyright: © 2024 Chen and Chen. This is an open-access article distributed under the terms of the Creative Commons Attribution License (CC BY). The use, distribution or reproduction in other forums is permitted, provided the original author(s) or licensor are credited and that the original publication in this journal is cited, in accordance with accepted academic practice. No use, distribution or reproduction is permitted which does not comply with these terms.

    * Correspondence: Ruolei Chen, Guangdong Polytechnic of Science and Trade, 广州市, China

    Disclaimer: All claims expressed in this article are solely those of the authors and do not necessarily represent those of their affiliated organizations, or those of the publisher, the editors and the reviewers. Any product that may be evaluated in this article or claim that may be made by its manufacturer is not guaranteed or endorsed by the publisher.