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ORIGINAL RESEARCH article

Front. Psychol.
Sec. Cognition
Volume 15 - 2024 | doi: 10.3389/fpsyg.2024.1450717

Research on Designers' Behavioral Intention Towards Artificial Intelligence-Aided Design: Integrating the Theory of Planned Behavior and the Technology Acceptance Model

Provisionally accepted
Jinchuan Jiao Jinchuan Jiao Xiangnan Cao Xiangnan Cao *
  • Guilin University of Electronic Technology, Guilin, Guangxi Zhuang Region, China

The final, formatted version of the article will be published soon.

    This study explores designers' adoption of AIAD, utilizing the Theory of Planned Behavior (TPB) and the Technology Acceptance Model (TAM). Drawing on extant literature, we proposed a research model and tested it using data from 392 Chinese designers. The results indicate that in terms of AIAD, (a) designers' attitudes towards AIAD (b = 0.259, P < 0.001), subjective norms (b = 0.363, P < 0.001), and perceived behavioral control (b = 0.556, P < 0.001) have significant and positive impacts on their intention to use AIAD; (b) perceived usefulness of AIAD (b = 0.910, P < 0.001) has a positive and significant correlation with attitudes towards AIADwhile perceived ease of use (b = -0.126, P < 0.05) exerts no significant impact on attitudes; (c) the knowledge level of designers (b = -0.149, P < 0.01) has a negative moderating effect on the impact of attitudes towards AIAD on the intention to use them. The present research then discusses its practical significance.

    Keywords: The theory of planned behavior (TPB), Technology acceptance model (TAM), artificial intelligence-aided design (AIAD), Designer, Knowledge level

    Received: 18 Jun 2024; Accepted: 04 Sep 2024.

    Copyright: © 2024 Jiao and Cao. This is an open-access article distributed under the terms of the Creative Commons Attribution License (CC BY). The use, distribution or reproduction in other forums is permitted, provided the original author(s) or licensor are credited and that the original publication in this journal is cited, in accordance with accepted academic practice. No use, distribution or reproduction is permitted which does not comply with these terms.

    * Correspondence: Xiangnan Cao, Guilin University of Electronic Technology, Guilin, 130012, Guangxi Zhuang Region, China

    Disclaimer: All claims expressed in this article are solely those of the authors and do not necessarily represent those of their affiliated organizations, or those of the publisher, the editors and the reviewers. Any product that may be evaluated in this article or claim that may be made by its manufacturer is not guaranteed or endorsed by the publisher.