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METHODS article

Front. Psychol.
Sec. Quantitative Psychology and Measurement
Volume 15 - 2024 | doi: 10.3389/fpsyg.2024.1419564
This article is part of the Research Topic Critical Debates on Quantitative Psychology and Measurement: Revived and Novel Perspectives on Fundamental Problems View all 9 articles

Mapping Acceptance: Assessing Emerging Technologies and Concepts through Micro Scenarios

Provisionally accepted
  • RWTH Aachen University, Aachen, Germany

The final, formatted version of the article will be published soon.

    As technology rapidly evolves, understanding public perception becomes increasingly crucial to aligning research, technology development, and governance. This article introduces micro scenarios as an integrative method for evaluating mental models and social acceptance across numerous technologies and concepts using a few single-item scales within a single comprehensive survey-contrasting with traditional methods that focus on detailed assessments of only one or a few scenarios. The data can be interpreted in two ways: Perspective 1: The average evaluations of each participant can be seen as individual differences, providing reflexive measurements across technologies or topics. This helps in understanding how technology perception relates to other personality factors. Perspective 2: The average evaluations of each technology or topic can be interpreted as technology attributions. This allows for positioning technologies on visuo-spatial maps to identify critical issues, conduct comparative rankings based on selected criteria, and analyze the interplay between different attributions. This dual approach enables the modelling of acceptance-relevant factors that shape public opinion, which is crucial for tailoring technology to better meet human needs. This approach offers a framework for researchers, technology developers, and policymakers to identify pivotal factors for acceptance at both the individual and technology levels. I illustrate this methodology with examples from my research, provide practical guidelines, and include R code to enable others to conduct similar studies. This paper aims to bridge the gap between technological advancement and societal perception, offering a tool for more informed decision-making in technology development and policy-making.

    Keywords: Cognitive Maps, technology acceptance, Technology assessment, micro scenarios, Psychometric paradigm, Mental Models, attributions

    Received: 11 Jun 2024; Accepted: 04 Sep 2024.

    Copyright: © 2024 Brauner. This is an open-access article distributed under the terms of the Creative Commons Attribution License (CC BY). The use, distribution or reproduction in other forums is permitted, provided the original author(s) or licensor are credited and that the original publication in this journal is cited, in accordance with accepted academic practice. No use, distribution or reproduction is permitted which does not comply with these terms.

    * Correspondence: Philipp Brauner, RWTH Aachen University, Aachen, Germany

    Disclaimer: All claims expressed in this article are solely those of the authors and do not necessarily represent those of their affiliated organizations, or those of the publisher, the editors and the reviewers. Any product that may be evaluated in this article or claim that may be made by its manufacturer is not guaranteed or endorsed by the publisher.