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ORIGINAL RESEARCH article

Front. Psychol.
Sec. Media Psychology
Volume 15 - 2024 | doi: 10.3389/fpsyg.2024.1391254
This article is part of the Research Topic Perceived Social Norms and How They Relate to Online Media View all 6 articles

Examining Women's Support for Birth Encouragement Policies in China: An Extension of the Influence of Presumed Media Influence Model

Provisionally accepted
Shiyao Li Shiyao Li *
  • National University of Singapore, Singapore, Singapore

The final, formatted version of the article will be published soon.

    This study employs the influence of the presumed media influence (IPMI) model to explore how media messages and interpersonal communication indirectly affect Chinese women's support for birth encouragement policies. Surveying 616 Chinese women of reproductive age, this study finds that exposure to media messages regarding childbirth benefits and interpersonal communication are positively correlated with the presumed influence of such media messages on others. Presumed media influence on others is further positively associated with perceived personal norms and social norms regarding support for birth encouragement policies. Perceived social and personal norms, in turn, are positively associated with Chinese women's support for birth encouragement policies. The theoretical and practical implications of this study are examined.

    Keywords: influence of presumed influence, support for birth encouragement policies, interpersonal communication, media attention, social norms

    Received: 11 Mar 2024; Accepted: 25 Nov 2024.

    Copyright: © 2024 Li. This is an open-access article distributed under the terms of the Creative Commons Attribution License (CC BY). The use, distribution or reproduction in other forums is permitted, provided the original author(s) or licensor are credited and that the original publication in this journal is cited, in accordance with accepted academic practice. No use, distribution or reproduction is permitted which does not comply with these terms.

    * Correspondence: Shiyao Li, National University of Singapore, Singapore, Singapore

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