ORIGINAL RESEARCH article
Front. Psychol., 22 July 2022
Sec. Organizational Psychology
Volume 13 - 2022 | https://doi.org/10.3389/fpsyg.2022.967931
RETRACTED: An empirical investigation between brand orientation and brand performance: Mediating and moderating role of value co-creation and innovative capabilities
Social and Economic Development Research Center, Henan University, Kaifeng, China
Summary
Citation
Yueqiang Z (2022) RETRACTED: An empirical investigation between brand orientation and brand performance: Mediating and moderating role of value co-creation and innovative capabilities. Front. Psychol. 13:967931. doi: 10.3389/fpsyg.2022.967931
Received
13 June 2022
Accepted
30 June 2022
Published
22 July 2022
Volume
13 - 2022
Edited by
Sajjad Ahmad Baig, National Textile University, Pakistan
Reviewed by
Khalid Jamil, North China Electric Power University, China; Shahnawaz Saqib, Khwaja Fareed University of Engineering and Information Technology, Pakistan
Updates
This article was submitted to Organizational Psychology, a section of the journal Frontiers in Psychology
Disclaimer
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