Abdul Hafaz Ngah
T. Ramayah
Mohammad Iranmanesh
Suhaiza Zailani- 1Marketing Department, Faculty of Business, Economics and Social Development, Universiti Malaysia Terengganu, Kuala Terengganu, Malaysia
- 2School of Management, Universiti Sains Malaysia (USM), George Town, Malaysia
- 3Department of Information Technology & Management, Daffodil International University, Dhaka, Bangladesh
- 4Fakulti Ekonomi dan Pengurusan (FEP), Universiti Kebangsaan Malaysia (UKM), Bangi, Malaysia
- 5Azman Hashim International Business School, Universiti Teknologi Malaysia (UTM), Johor Bahru, Malaysia
- 6Applied Science Private University (ASU), Amman, Jordan
- 7University Center for Research & Development (UCRD), Chandigarh University (CU), Sahibzada Ajit Singh Nagar, Punjab, India
- 8School of Business and Law, Edith Cowan University, Joondalup, WA, Australia
- 9Faculty of Business and Accountancy, Universiti Malaya, Kuala Lumpur, Malaysia
Editorial on the Research Topic
Halal production, services, consumption, and consumer behavior
1. Introduction
The Muslim population is projected to reach 2.2 billion by the year 2030. The rapid growth of the Muslim population will positively impact the demand for halal products and services, as Muslims should only consume halal products. However, due to high quality and purity, Halal products and services were only limited to Muslims, but more recently the non-Muslims have also started to enjoy its benefits. As a result, a growing number of producers and manufacturers, including non-Muslim ones, have begun to produce Halal products and deliver Halal services. Previously, Halal was only related to food and beverages. Nowadays, the Halal industry has expanded its market into a wide range of products and services such as cosmetics, pharmaceuticals and personal care, supply chain, and banking services. Products fall into three categories according to their halal status: certified halal products, non-certified halal products, and non-halal products. Despite many studies conducted on Halal products, the role of psychological factors has received less attention. Consumer choices and behaviors are influenced by various psychosocial factors. Many studies have been conducted on Halal either at the organizational level (Ngah et al., 2021a) or individual level (Iranmanesh et al., 2019). The studies have investigated the Halal concept in various products and services such as supply chain (Fathi et al., 2016; Zailani et al., 2017; Ab Talib et al., 2020; Ngah et al., 2021a), food, and beverages (Zailani et al., 2019; Halimi et al., 2021), cosmetics (Suparno, 2020; Ngah et al., 2021b), and pharmaceutical (Ngah et al., 2019; Widyanto and Sitohang, 2021). The halal concept continues to receive considerable attention from researchers.
2. Aims of the special issue
In light of the above, this special issue focuses on the role of psychological factors in the Halal context aiming to enable managers to develop better marketing strategies, opportunities, and innovative solutions.
2.1. Review of the contributions
We received a total of 11 submissions. After careful screening, six papers were rejected either due to being out of scope, or the manuscripts have not met the standard requirements of this reputable journal. Following the journal's guidelines, the rest of the manuscripts were sent for peer review to two or more experts in the area of studies. After a few rounds of revisions, five articles were accepted for this issue. The first paper by Dewi et al. discusses the halal literature from Indonesia and Spain. The next paper by Tao et al. investigates the unwillingness to buy halal-made products among Indian consumers. The third article by Huang et al. investigates the negative effects of customer bullying among frontline employees in the Chinese hotel industry and food catering industry. The next article by Jiang et al. assesses the new marketing strategies for online group buying in China. The last article by Ai et al., unearths the issue of patients' satisfaction and trust toward healthcare service environments from the perspectives of patients in Malaysia. Twenty authors were involved in writing these five articles, seven authors from China, five from Indonesia, three from Malaysia, and one author from Spain, Jordan, India, Bangladesh and the United states of America.
3. Concluding remarks
The special issue contributes to the halal literature and provides practical insights into Muslim and non-Muslim customer behaviors for managers in the halal industry. The published articles are not only beneficial for academicians but also provide valuable information for industry players and policymakers.
Author contributions
All authors listed have made a substantial, direct, and intellectual contribution to the work and approved it for publication.
Acknowledgments
The authors would like to thank the Chief Editor, for supporting the project.
Conflict of interest
The authors declare that the research was conducted in the absence of any commercial or financial relationships that could be construed as a potential conflict of interest.
Publisher's note
All claims expressed in this article are solely those of the authors and do not necessarily represent those of their affiliated organizations, or those of the publisher, the editors and the reviewers. Any product that may be evaluated in this article, or claim that may be made by its manufacturer, is not guaranteed or endorsed by the publisher.
References
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Fathi, E., Zailani, S., Iranmanesh, M., and Kanapathy, K. (2016). Drivers of consumers' willingness to pay for halal logistics. Br. Food J. 118, 464–479. doi: 10.1108/BFJ-06-2015-0212
Halimi, F. F., Gabarre, S., Rahi, S., Al-Gasawneh, J. A., and Ngah, A. H. (2021). Modelling Muslims' revisit intention of non-halal certified restaurants in Malaysia. J. Islam. Mark. 13, 2437–2461. doi: 10.1108/JIMA-01-2021-0014
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Ngah, A. H., Gabarre, S., Han, H., Rahi, S., Al-Gasawneh, J. A., and Park, S. H. (2021a). Intention to purchase halal cosmetics: Do males and females differ? A multigroup analysis. Cosmetic.s 8, 1–14. doi: 10.3390/cosmetics8010019
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Widyanto, H. A., and Sitohang, I. A. T. (2021). Muslim millennial's purchase intention of halal-certified cosmetics and pharmaceutical products: the mediating effect of attitude. J. Islam. Mark. 13, 1373–1394. doi: 10.1108/JIMA-04-2020-0117
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Keywords: systematic literature review, future behaviors, religiosity, halal consumer behavior, Smart Partial Least Squares (PLS)
Citation: Ngah AH, Ramayah T, Iranmanesh M and Zailani S (2023) Editorial: Halal production, services, consumption, and consumer behavior. Front. Psychol. 13:1104099. doi: 10.3389/fpsyg.2022.1104099
Received: 21 November 2022; Accepted: 14 December 2022;
Published: 05 January 2023.
Edited and reviewed by: Jolita Vveinhardt, Vytautas Magnus University, Lithuania
Copyright © 2023 Ngah, Ramayah, Iranmanesh and Zailani. This is an open-access article distributed under the terms of the Creative Commons Attribution License (CC BY). The use, distribution or reproduction in other forums is permitted, provided the original author(s) and the copyright owner(s) are credited and that the original publication in this journal is cited, in accordance with accepted academic practice. No use, distribution or reproduction is permitted which does not comply with these terms.
*Correspondence: Abdul Hafaz Ngah, 
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