Skip to main content

ORIGINAL RESEARCH article

Front. Nutr.
Sec. Nutrition, Psychology and Brain Health
Volume 11 - 2024 | doi: 10.3389/fnut.2024.1401035

How Psychological Ownership over Nutritional Products Affects Purchase Intentions of High-Pressure Working Groups

Provisionally accepted
Boyu Liang Boyu Liang 1Dajun Yang Dajun Yang 2Fuqiang Tan Fuqiang Tan 3Dajun Sun Dajun Sun 3*Jianshu Li Jianshu Li 3
  • 1 Hebei University of Economics and Business, Shijiazhuang, Hebei Province, China
  • 2 North Sichuan Medical College, Nanchong, China
  • 3 Huainan Normal University, Huainan, Anhui Province, China

The final, formatted version of the article will be published soon.

    This study aims to investigate the influence of psychological ownership of nutritional products on the purchase intention of high-pressure working groups, as well as the underlying mechanisms and boundary conditions of this influence. This study aims to investigate the impact of psychological ownership of nutritional products on the purchase intention of high-pressure working groups, as well as the underlying mechanisms and boundary conditions of this influence. The research contributes through the use of variance analysis, mediation models, and moderation models on data from adult participants over the age of 18, across three experiments.Experiment 1, conducted on the Credamo platform, randomly recruited 285 participants, with 148 males (51.9%) and 137 females (48.1%), and the results indicated a direct impact of psychological ownership on purchase intention. Building upon this, Experiment 2, which also utilized the Credamo platform and recruited 280 participants consisting of 136 males (48.6%) and 144 females (51.4%), further revealed the mediating role of perceived value. Experiment 3, with 265 participants randomly recruited on the Credamo platform, including 131 males (49.4%) and 134 females (50.6%), identified the moderating effect of nutritional awareness.The theoretical contribution of this study lies primarily in its in-depth exploration of the impact of psychological ownership of nutritional products. By integrating the factors of perceived value and nutritional awareness, it provides a systematic explanation for better understanding the purchase intentions of high-pressure working groups.Additionally, this study offers valuable strategies for merchants to enhance the purchase intentions of high-pressure living groups.

    Keywords: psychological ownership over nutritional products, high-pressure working groups, purchase intentions, Nutritional awareness, Nutritious foods

    Received: 14 Mar 2024; Accepted: 29 Jul 2024.

    Copyright: © 2024 Liang, Yang, Tan, Sun and Li. This is an open-access article distributed under the terms of the Creative Commons Attribution License (CC BY). The use, distribution or reproduction in other forums is permitted, provided the original author(s) or licensor are credited and that the original publication in this journal is cited, in accordance with accepted academic practice. No use, distribution or reproduction is permitted which does not comply with these terms.

    * Correspondence: Dajun Sun, Huainan Normal University, Huainan, Anhui Province, China

    Disclaimer: All claims expressed in this article are solely those of the authors and do not necessarily represent those of their affiliated organizations, or those of the publisher, the editors and the reviewers. Any product that may be evaluated in this article or claim that may be made by its manufacturer is not guaranteed or endorsed by the publisher.