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ORIGINAL RESEARCH article

Front. Educ.
Sec. Digital Education
Volume 9 - 2024 | doi: 10.3389/feduc.2024.1483853
This article is part of the Research Topic Cognitive Benefits of Technologies Applied to Learning in Education View all 15 articles

Unlocking Innovation: How Enjoyment Drives GenAI Use in Higher Education

Provisionally accepted
Nicolas A. Nunez Nicolas A. Nunez 1,2*Jhon Cano Jhon Cano 3
  • 1 DAPN, Pontifical Catholic University of Peru, Lima, Peru
  • 2 CENTRUM Católica Graduate Business School, Lima, Peru
  • 3 San Ignacio de Loyola - Escuela ISIL, Lima, Peru

The final, formatted version of the article will be published soon.

    Introduction: Generative Artificial Intelligence (Gen AI) is rapidly transforming education holds immense potential for enhancing learning experiences and fostering innovation skills crucial for success in today's rapidly changing job market. However, successful integration depends on student adoption. This study investigates factors influencing business students' intention to use Gen AI in Innovation courses, focusing on the role of Perceived Enjoyment.Method: A cross-sectional predictive analysis was conducted using data from 92 business undergraduate students in a Peruvian higher education institution. A survey questionnaire, adapted from Teo and Noyes, was used to measure perceived enjoyment, usefulness, ease of use, attitude toward, and intention to use Gen AI tools.The study found a strong positive relationship between Perceived Enjoyment and the intention to use Gen AI in Innovation courses. Furthermore, Perceived Enjoyment was positively associated with perceived ease of use. Interestingly, perceived usefulness did not show a significant effect on the intention to use Gen AI.Our finding challenges the traditional emphasis on perceived usefulness as the primary driver of technology acceptance. Instead, our results suggest that prioritizing user enjoyment and ease of use in the design and implementation of Gen AI tools may be a more effective strategy for promoting their adoption in educational settings. This shift in focus from utility to experience could be crucial in unlocking the full potential of Gen AI to transform education.

    Keywords: "Generative Artificial Intelligence", "Higher Education", "Technology Adoption", "Perceived Enjoyment", "Innovation Education"

    Received: 20 Aug 2024; Accepted: 11 Sep 2024.

    Copyright: © 2024 Nunez and Cano. This is an open-access article distributed under the terms of the Creative Commons Attribution License (CC BY). The use, distribution or reproduction in other forums is permitted, provided the original author(s) or licensor are credited and that the original publication in this journal is cited, in accordance with accepted academic practice. No use, distribution or reproduction is permitted which does not comply with these terms.

    * Correspondence: Nicolas A. Nunez, DAPN, Pontifical Catholic University of Peru, Lima, Peru

    Disclaimer: All claims expressed in this article are solely those of the authors and do not necessarily represent those of their affiliated organizations, or those of the publisher, the editors and the reviewers. Any product that may be evaluated in this article or claim that may be made by its manufacturer is not guaranteed or endorsed by the publisher.