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BRIEF RESEARCH REPORT article

Front. Educ.
Sec. Higher Education
Volume 9 - 2024 | doi: 10.3389/feduc.2024.1406666

Educational Transmedia Narratives and the INAEP Method: Innovation and Learning in the Colombian Context. Pilot Study

Provisionally accepted
Maribel Garcia Rojas Maribel Garcia Rojas 1,2*Moises Mañas Olmo Moises Mañas Olmo 2Lourdes Aranda Lourdes Aranda 2Pablo Cortés González Pablo Cortés González 2
  • 1 Fundación Universitaria San Martín, Bogotá, Colombia
  • 2 University of Malaga, Málaga, Andalusia, Spain

The final, formatted version of the article will be published soon.

    This pilot study examined how higher education students in Colombia perceived innovation while interacting with a transmedia product. The study aimed to determine the perceived innovation in students as prosumers of a transmedia product called "El Bogotazo" and to evaluate the impact of the INAEP method on their learning. A quantitative correlational methodology was employed, involving 57 students from fields such as Advertising, Marketing, Business Administration, Accounting, and Law. A 20-question Likert-type survey assessed dimensions like innovation perception, learning, prosumer behavior, and ICC. Preliminary results showed significant direct relationships among all dimensions. Notably, students' perceived innovation strongly correlated with their learning and prosumer roles in educational transmedia narratives. The study highlighted the importance of CCIs in education, positioning students as active prosumers and revealing the relationship between CCIs, innovation, and learning. The discussion confirmed the INAEP method's potential to measure 21stcentury competencies, emphasizing innovation, educational transmedia narratives, and students' active roles in learning

    Keywords: learning strategy, Pedagogical innovation, Educational Technology, Colombia, Undergraduate studies

    Received: 25 Mar 2024; Accepted: 25 Oct 2024.

    Copyright: © 2024 Garcia Rojas, Mañas Olmo, Aranda and Cortés González. This is an open-access article distributed under the terms of the Creative Commons Attribution License (CC BY). The use, distribution or reproduction in other forums is permitted, provided the original author(s) or licensor are credited and that the original publication in this journal is cited, in accordance with accepted academic practice. No use, distribution or reproduction is permitted which does not comply with these terms.

    * Correspondence: Maribel Garcia Rojas, Fundación Universitaria San Martín, Bogotá, Colombia

    Disclaimer: All claims expressed in this article are solely those of the authors and do not necessarily represent those of their affiliated organizations, or those of the publisher, the editors and the reviewers. Any product that may be evaluated in this article or claim that may be made by its manufacturer is not guaranteed or endorsed by the publisher.