Frontiers in Communication | Advertising and Marketing Communication

Original Research

Published on 20 Jul 2023

Food writings in a postmodern society: a discourse analysis of influencer and celebrity chef cookbooks in Belgium

in Advertising and Marketing Communication

Viktor L. J. Proesmans
Iris Vermeir
Nelleke Teughels
Maggie Geuens

Frontiers in Communication

doi 10.3389/fcomm.2023.1205390

3,388 views
1 citation

Original Research

Published on 29 Jun 2023

Don't forget about customer magazines: the effects of reading experiences on customer magazine effectiveness

in Advertising and Marketing Communication

Clemens Koob

Frontiers in Communication

doi 10.3389/fcomm.2023.1195620

6,953 views
3 citations

Brief Research Report

Published on 27 Jun 2023

Recruiting farm parents for a 6-week online child safety survey study using paid Facebook advertisements

in Advertising and Marketing Communication

Richard Burke
Bryan P. Weichelt
Kang Namkoong
Melissa Ploeckelman

Frontiers in Communication

doi 10.3389/fcomm.2023.1043690

4,741 views
1 citation

Editorial

Published on 06 Mar 2023

Editorial: Emotions as key drivers of consumer behaviors: A multidisciplinary perspective

in Advertising and Marketing Communication

Debora Bettiga
Omneya Yacout
Giuliano Noci

Frontiers in Communication

doi 10.3389/fcomm.2023.1158942

3,600 views
1 citation

Original Research

Published on 20 Jan 2023

Information consistency as response to pre-launch advertising communications: The case of YouTube trailers

in Advertising and Marketing Communication

Julia Kampani
Christos Nicolaides

Frontiers in Communication

doi 10.3389/fcomm.2022.1022139

3,251 views
4 citations

Original Research

Published on 16 Dec 2022

Forecasting fund-related textual emotion trends on Weibo: A time series study

in Advertising and Marketing Communication

Sha Luo

Frontiers in Communication

doi 10.3389/fcomm.2022.970749

4,581 views

Original Research

Published on 28 Oct 2022

Evaluating replicability of ten influential research on sensory marketing

in Advertising and Marketing Communication

Kosuke Motoki
Sayo Iseki

Frontiers in Communication

doi 10.3389/fcomm.2022.1048896

5,460 views
3 citations