Frontiers in Communication | Advertising and Marketing Communication

Original Research

Published on 17 Sep 2024

Reviews, trust, and customer experience in online marketplaces: the case of Mercado Libre Colombia

in Advertising and Marketing Communication

Nathalie Peña-García
Mauricio Losada-Otálora
David Pérez Auza
María Paula Cruz

Frontiers in Communication

doi 10.3389/fcomm.2024.1460321

5,419 views

Original Research

Published on 11 Sep 2024

What drives online impulse buying among Zoomers on TikTok in an emerging market? A new model based on flow theory

in Advertising and Marketing Communication

Daniel-Rareș Obadă
Oana Țugulea

Frontiers in Communication

doi 10.3389/fcomm.2024.1470327

5,165 views

Original Research

Published on 05 Sep 2024

Are product placements in music videos beneficial for the artists? The impact of artist–product fit on viewers' persuasion knowledge and perceived credibility of the artist

in Advertising and Marketing Communication

Holger Schramm
Jana Kraft

Frontiers in Communication

doi 10.3389/fcomm.2024.1396483

1,740 views
1 citation

Original Research

Published on 02 Jul 2024

Adorable interactions: investigating the influence of AI voice assistant cuteness on consumer usage intentions

in Advertising and Marketing Communication

Xintao Yu
Xiaochen Liu
Zhen Xu

Frontiers in Communication

doi 10.3389/fcomm.2024.1380775

1,660 views

Original Research

Published on 21 May 2024

A study on the construction of destination image for China’s county-level integrated media centers: a case study of four counties in Fuzhou

in Advertising and Marketing Communication

Hanzheng Lin
Hongyan Wen
Zhuokai Ma

Frontiers in Communication

doi 10.3389/fcomm.2024.1346212

1,441 views
1 citation

Editorial

Published on 21 May 2024

Editorial: Sensory interactions in digital and virtual realities: new frontiers for the user experience

in Advertising and Marketing Communication

Raffaele Campo
Felipe Reinoso-Carvalho
Pierfelice Rosato
Gaëlle Pantin-Sohier

Frontiers in Communication

doi 10.3389/fcomm.2024.1412810

823 views

Original Research

Published on 01 May 2024

From screens to carts: the role of emotional advertising appeals in shaping consumer intention to repurchase in the era of online shopping in post-pandemic

in Advertising and Marketing Communication

Khalid Ali Alshohaib

Frontiers in Communication

doi 10.3389/fcomm.2024.1370545

3,039 views
2 citations

Opinion

Published on 08 Apr 2024

Quantifying the economic value of customers' social networks: does Metcalfe's law apply?

in Advertising and Marketing Communication

Leo Van Hove

Frontiers in Communication

doi 10.3389/fcomm.2024.1365707

723 views

Original Research

Published on 25 Mar 2024

Synced ads: effects of mobile ad size and timing

in Advertising and Marketing Communication

Jean M. Brechman
Duane Varan
Brooke Wooley
Steven Bellman

Frontiers in Communication

doi 10.3389/fcomm.2024.1343315

1,632 views

Original Research

Published on 04 Mar 2024

Everybody votes for Heimat: a study to examine the affective influence of feelings of Heimat on the persuasive impact of political advertising

in Advertising and Marketing Communication

Fabian Mayer
Holger Schramm

Frontiers in Communication

doi 10.3389/fcomm.2024.1310441

4,835 views

Original Research

Published on 16 Feb 2024

Socio-technical systems and trust transfer in live streaming e-commerce: analyzing stickiness and purchase intentions with SEM-fsQCA

in Advertising and Marketing Communication

Yu-Hsin Chang
Andri Dayarana K. Silalahi
Ixora Javanisa Eunike
Dalianus Riantama

Frontiers in Communication

doi 10.3389/fcomm.2024.1305409

6,507 views
3 citations

Brief Research Report

Published on 08 Feb 2024

The whole is larger than the sum of its parts: additive effects of SMS nudge bundles

in Advertising and Marketing Communication

Sergio Barbosa
Juan Pablo Bermúdez

Frontiers in Communication

doi 10.3389/fcomm.2024.1298607

2,022 views
1 citation

Original Research

Published on 01 Dec 2023

The influence of key opinion leaders on consumers' purchasing intention regarding green fashion products

in Advertising and Marketing Communication

Khanh Vi Tran
Takuro Uehara

Frontiers in Communication

doi 10.3389/fcomm.2023.1296174

17,245 views
6 citations

Brief Research Report

Published on 18 Sep 2023

Radio advertisement speech style preferences among listeners with different first languages within one country

in Advertising and Marketing Communication

Rene Altrov
Hille Pajupuu
Jaan Pajupuu
Aet Kiisla

Frontiers in Communication

doi 10.3389/fcomm.2023.1176423

2,841 views
1 citation

Original Research

Published on 15 Sep 2023

Thematic analysis in social media influencers: who are they following and why?

in Advertising and Marketing Communication

Charles Alves de Castro

Frontiers in Communication

doi 10.3389/fcomm.2023.1217684

11,265 views
6 citations

Original Research

Published on 10 Aug 2023

The influence mechanism of service innovation on consumer mobile sharing in the age of digital intelligence

in Advertising and Marketing Communication

Hongxia Peng
Shuwei Xu
Mei Yang

Frontiers in Communication

doi 10.3389/fcomm.2023.1197689

2,717 views