Original Research
Accepted on 01 Apr 2025
The Negative Impact of a Sense of Community on Consumers: Focusing on Trash Talk
in Advertising and Marketing Communication
Frontiers in Communication
doi 10.3389/fcomm.2025.1583048
Type at least 3 characters
39 articles
Original Research
Accepted on 24 Mar 2025
Examining the Impact of Parasocial Interaction and Social Presence on Impulsive Purchase in Live Streaming Commerce Context
in Advertising and Marketing Communication
Frontiers in Communication
doi 10.3389/fcomm.2025.1554681
Original Research
Accepted on 24 Mar 2025
Search conversion journeys and the missed opportunity of associated keywords
in Advertising and Marketing Communication
Frontiers in Communication
doi 10.3389/fcomm.2025.1560141
Original Research
Published on 20 Mar 2025
The effect of CSR beliefs among bank customers during difficult economic times
in Advertising and Marketing Communication
Frontiers in Communication
doi 10.3389/fcomm.2025.1538309
- 253 views
Original Research
Published on 12 Mar 2025
Consumer experience and perception in gamification marketing: evidence from the user survey of POPMART
in Advertising and Marketing Communication
Frontiers in Communication
doi 10.3389/fcomm.2025.1388020
- 548 views
Original Research
Accepted on 21 Feb 2025
The Influence of Idealised and Non-idealised Models on the Effectiveness of Advertisements and Body Appreciation in Females
in Advertising and Marketing Communication
Frontiers in Communication
doi 10.3389/fcomm.2025.1529650
Original Research
Published on 12 Feb 2025
Female social media influencers in the Arab Gulf: shaping marketing and advertising on Instagram
in Advertising and Marketing Communication
Frontiers in Communication
doi 10.3389/fcomm.2025.1518386
- 959 views
Original Research
Accepted on 11 Feb 2025
A Study of the Influence of Endorser Type and Product Type on Consumer Brand Attitudes in Era Z
in Advertising and Marketing Communication
Frontiers in Communication
doi 10.3389/fcomm.2025.1545487
- 135 views
Original Research
Published on 24 Jan 2025
The persuasive communication of Instagram influencers to promote tourism in the Riviera Maya
in Advertising and Marketing Communication
Frontiers in Communication
doi 10.3389/fcomm.2024.1502109
- 997 views
Original Research
Published on 21 Jan 2025
Research on the influence of anchor characteristics on consumer purchase intention—a case study of selected anchors on Dong Yuhui’s “With Hui” Live-stream account
in Advertising and Marketing Communication
Frontiers in Communication
doi 10.3389/fcomm.2024.1534691
- 798 views
Original Research
Published on 06 Jan 2025
Body exhibition or idyllic imagination? Female microcelebrities in mobile short videos depicting the Chinese countryside
in Advertising and Marketing Communication
Frontiers in Communication
doi 10.3389/fcomm.2024.1489893
- 723 views
Original Research
Published on 09 Dec 2024
When brands show a human side, hearts open a wide! Enhancing prosocial behavior through anthropomorphized brand messaging in cause related marketing
in Advertising and Marketing Communication
Frontiers in Communication
doi 10.3389/fcomm.2024.1495247
- 736 views
Original Research
Published on 06 Dec 2024
The impact of user addiction on continuance intention to use streaming platforms: incorporating expectation confirmation model and personality traits
in Advertising and Marketing Communication
Frontiers in Communication
doi 10.3389/fcomm.2024.1410975
- 1,073 views
Original Research
Published on 27 Nov 2024
How does innovative customer knowledge influence electronic word-of-mouth recommendation behavior through egoistic and altruistic approaches? Testing a moderated mediation model
in Advertising and Marketing Communication
Frontiers in Communication
doi 10.3389/fcomm.2024.1488675
- 494 views
Review
Published on 27 Sep 2024
Artificial intelligence in the context of digital marketing communication
in Advertising and Marketing Communication
Frontiers in Communication
doi 10.3389/fcomm.2024.1411226
- 9,779 views
- 2 citations
Original Research
Published on 26 Sep 2024
Examining the interplay of information, emotions, and behavior: PLS-ANN analysis
in Advertising and Marketing Communication
Frontiers in Communication
doi 10.3389/fcomm.2024.1411870
- 1,575 views