Original Research

Accepted on 18 Nov 2024

How does innovative customer knowledge influence electronic word-of-mouth recommendation behavior through egoistic and altruistic approaches? Testing a moderated mediation model

in Advertising and Marketing Communication

Xiaobo Qi

Frontiers in Communication

doi 10.3389/fcomm.2024.1488675

Original Research

Accepted on 12 Nov 2024

WHEN BRANDS SHOW A HUMAN SIDE, HEARTS OPEN A WIDE! ENHANCING PROSOCIAL BEHAVIOUR THROUGH ANTHROPOMORPHISED BRAND MESSAGING IN CAUSE RELATED MARKETING

in Advertising and Marketing Communication

Durgha Devi .L
Thangaraja Arumugam

Frontiers in Communication

doi 10.3389/fcomm.2024.1495247

Original Research

Accepted on 24 Oct 2024

The Impact of User Addiction on Continuance Intention to Use Streaming Platforms: Incorporating Expectation Confirmation Model and Personality Traits

in Advertising and Marketing Communication

Kittiporn Sae-tae
Jinzhu Ling
Qian Wang

Frontiers in Communication

doi 10.3389/fcomm.2024.1410975

105 views

Review

Published on 27 Sep 2024

Artificial intelligence in the context of digital marketing communication

in Advertising and Marketing Communication

Santa Bormane
Egita Blaus

Frontiers in Communication

doi 10.3389/fcomm.2024.1411226

2,000 views

Original Research

Published on 26 Sep 2024

Examining the interplay of information, emotions, and behavior: PLS-ANN analysis

in Advertising and Marketing Communication

Joston Gary

Frontiers in Communication

doi 10.3389/fcomm.2024.1411870

683 views

Original Research

Published on 17 Sep 2024

Reviews, trust, and customer experience in online marketplaces: the case of Mercado Libre Colombia

in Advertising and Marketing Communication

Nathalie Peña-García
Mauricio Losada-Otálora
David Pérez Auza
María Paula Cruz

Frontiers in Communication

doi 10.3389/fcomm.2024.1460321

1,308 views

Original Research

Published on 11 Sep 2024

What drives online impulse buying among Zoomers on TikTok in an emerging market? A new model based on flow theory

in Advertising and Marketing Communication

Daniel-Rareș Obadă
Oana Țugulea

Frontiers in Communication

doi 10.3389/fcomm.2024.1470327

1,594 views

Original Research

Published on 05 Sep 2024

Are product placements in music videos beneficial for the artists? The impact of artist–product fit on viewers' persuasion knowledge and perceived credibility of the artist

in Advertising and Marketing Communication

Holger Schramm
Jana Kraft

Frontiers in Communication

doi 10.3389/fcomm.2024.1396483

797 views

Original Research

Published on 02 Jul 2024

Adorable interactions: investigating the influence of AI voice assistant cuteness on consumer usage intentions

in Advertising and Marketing Communication

Xintao Yu
Xiaochen Liu
Zhen Xu

Frontiers in Communication

doi 10.3389/fcomm.2024.1380775

901 views

Original Research

Published on 21 May 2024

A study on the construction of destination image for China’s county-level integrated media centers: a case study of four counties in Fuzhou

in Advertising and Marketing Communication

Hanzheng Lin
Hongyan Wen
Zhuokai Ma

Frontiers in Communication

doi 10.3389/fcomm.2024.1346212

858 views

Editorial

Published on 21 May 2024

Editorial: Sensory interactions in digital and virtual realities: new frontiers for the user experience

in Advertising and Marketing Communication

Raffaele Campo
Felipe Reinoso-Carvalho
Pierfelice Rosato
Gaëlle Pantin-Sohier

Frontiers in Communication

doi 10.3389/fcomm.2024.1412810

545 views

Original Research

Published on 01 May 2024

From screens to carts: the role of emotional advertising appeals in shaping consumer intention to repurchase in the era of online shopping in post-pandemic

in Advertising and Marketing Communication

Khalid Ali Alshohaib

Frontiers in Communication

doi 10.3389/fcomm.2024.1370545

1,574 views
2 citations

Opinion

Published on 08 Apr 2024

Quantifying the economic value of customers' social networks: does Metcalfe's law apply?

in Advertising and Marketing Communication

Leo Van Hove

Frontiers in Communication

doi 10.3389/fcomm.2024.1365707

589 views

Original Research

Published on 25 Mar 2024

Synced ads: effects of mobile ad size and timing

in Advertising and Marketing Communication

Jean M. Brechman
Duane Varan
Brooke Wooley
Steven Bellman

Frontiers in Communication

doi 10.3389/fcomm.2024.1343315

1,290 views

Original Research

Published on 04 Mar 2024

Everybody votes for Heimat: a study to examine the affective influence of feelings of Heimat on the persuasive impact of political advertising

in Advertising and Marketing Communication

Fabian Mayer
Holger Schramm

Frontiers in Communication

doi 10.3389/fcomm.2024.1310441

4,121 views

Original Research

Published on 16 Feb 2024

Socio-technical systems and trust transfer in live streaming e-commerce: analyzing stickiness and purchase intentions with SEM-fsQCA

in Advertising and Marketing Communication

Yu-Hsin Chang
Andri Dayarana K. Silalahi
Ixora Javanisa Eunike
Dalianus Riantama

Frontiers in Communication

doi 10.3389/fcomm.2024.1305409

5,193 views
2 citations

Navigation group

Articles

How does innovative customer knowledge influence electronic word-of-mouth recommendation behavior through egoistic and altruistic approaches? Testing a moderated mediation model

WHEN BRANDS SHOW A HUMAN SIDE, HEARTS OPEN A WIDE! ENHANCING PROSOCIAL BEHAVIOUR THROUGH ANTHROPOMORPHISED BRAND MESSAGING IN CAUSE RELATED MARKETING

The Impact of User Addiction on Continuance Intention to Use Streaming Platforms: Incorporating Expectation Confirmation Model and Personality Traits

Artificial intelligence in the context of digital marketing communication

Examining the interplay of information, emotions, and behavior: PLS-ANN analysis

Reviews, trust, and customer experience in online marketplaces: the case of Mercado Libre Colombia

What drives online impulse buying among Zoomers on TikTok in an emerging market? A new model based on flow theory

Are product placements in music videos beneficial for the artists? The impact of artist–product fit on viewers' persuasion knowledge and perceived credibility of the artist

Adorable interactions: investigating the influence of AI voice assistant cuteness on consumer usage intentions

A study on the construction of destination image for China’s county-level integrated media centers: a case study of four counties in Fuzhou

Editorial: Sensory interactions in digital and virtual realities: new frontiers for the user experience

From screens to carts: the role of emotional advertising appeals in shaping consumer intention to repurchase in the era of online shopping in post-pandemic

Quantifying the economic value of customers' social networks: does Metcalfe's law apply?

Synced ads: effects of mobile ad size and timing

Everybody votes for Heimat: a study to examine the affective influence of feelings of Heimat on the persuasive impact of political advertising

Socio-technical systems and trust transfer in live streaming e-commerce: analyzing stickiness and purchase intentions with SEM-fsQCA