Original Research
Accepted on 24 Mar 2025
Examining the Impact of Parasocial Interaction and Social Presence on Impulsive Purchase in Live Streaming Commerce Context
in Advertising and Marketing Communication
Original Research
Accepted on 24 Mar 2025
in Advertising and Marketing Communication
Original Research
Accepted on 24 Mar 2025
in Advertising and Marketing Communication
Original Research
Published on 20 Mar 2025
in Advertising and Marketing Communication
Original Research
Published on 12 Mar 2025
in Advertising and Marketing Communication
Original Research
Accepted on 21 Feb 2025
in Advertising and Marketing Communication
Original Research
Published on 12 Feb 2025
in Advertising and Marketing Communication
Original Research
Accepted on 11 Feb 2025
in Advertising and Marketing Communication
Original Research
Published on 24 Jan 2025
in Advertising and Marketing Communication
Original Research
Published on 21 Jan 2025
in Advertising and Marketing Communication
Original Research
Published on 06 Jan 2025
in Advertising and Marketing Communication
Original Research
Published on 09 Dec 2024
in Advertising and Marketing Communication
Original Research
Published on 06 Dec 2024
in Advertising and Marketing Communication
Original Research
Published on 27 Nov 2024
in Advertising and Marketing Communication
Review
Published on 27 Sep 2024
in Advertising and Marketing Communication
Original Research
Published on 26 Sep 2024
in Advertising and Marketing Communication
Original Research
Published on 17 Sep 2024
in Advertising and Marketing Communication