Motivation Analysis of Online Green Users: Evidence From Chinese “Ant Forest”

Bo Chen ^1* Yi Feng ^2,3* Jinlu Sun ⁴ Jingwen Yan ^5*

• ¹ Institute for Finance and Economics, Central University of Finance and Economics, Beijing, Beijing Municipality, China
• ² Mental Health Center, Central University of Finance and Economics, Beijing, Beijing Municipality, China
• ³ School of Psychology, Beijing Normal University, Beijing, Beijing Municipality, China
• ⁴ School of Humanities and Social Sciences, Beihang University, Beijing, Beijing Municipality, China
• ⁵ China Academy of Public Finance and Public Policy, Central University of Finance and Economics, Beijing, China

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