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ORIGINAL RESEARCH article

Front. Psychol., 22 July 2022

Sec. Organizational Psychology

Volume 13 - 2022 | https://doi.org/10.3389/fpsyg.2022.967931

RETRACTED: An empirical investigation between brand orientation and brand performance: Mediating and moderating role of value co-creation and innovative capabilities

Retracted

A retraction of this article was approved in:

  1. Retraction: An empirical investigation between brand orientation and brand performance: Mediating and moderating role of value co-creation and innovative capabilities

    1. Read retraction
Zhao Yueqiang Zhao Yueqiang*
  • Social and Economic Development Research Center, Henan University, Kaifeng, China

This article has been retracted. Please follow the link to the full retraction notice for details.

Received: 13 June 2022; Accepted: 30 June 2022;
Published: 22 July 2022; Retracted: 07 August 2025.

Edited by:

Sajjad Ahmad Baig, National Textile University, Pakistan

Reviewed by:

Khalid Jamil, North China Electric Power University, China
Shahnawaz Saqib, Khwaja Fareed University of Engineering and Information Technology, Pakistan

Disclaimer: All claims expressed in this article are solely those of the authors and do not necessarily represent those of their affiliated organizations, or those of the publisher, the editors and the reviewers. Any product that may be evaluated in this article or claim that may be made by its manufacturer is not guaranteed or endorsed by the publisher.