The Locus of the Stroop Effect

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This article argues that the Stroop effect can be generated at a variety of stages from stimulus input to response selection. As such, there are multiple loci at which the Stroop effect occurs. Evidence for this viewpoint is provided by a review of neuroimaging studies that were specifically designed to isolate levels of interference in the Stroop task and the underlying neural systems that work to control the effects of interference at those levels. In particular, the evidence suggests that lateral prefrontal regions work to bias processing toward the task-relevant dimension of a Stroop stimulus (e.g., its color) and away from the task-irrelevant dimension (e.g., the meaning of the word). Medial prefrontal regions, in contrast, tend to be more involved in response-related and late-stage aspects of control. Importantly, it is argued that this control occurs in a cascade-like manner, such that the degree of control that is exerted at earlier stages influences the degree of control that needs to be exerted at later stages. As such, the degree of behavioral interference that is observed is the culmination of processing in specific brain regions as well as their interaction.

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Allocation of colors to words to form the set of color-word stimuli in two experimental situations. The left-hand panel depicts a “negative” correlation, in which only incongruent stimuli are included in the set. This was Stroop’s experimental design in his original study (Stroop, 1935). The negative slope of the regression line illustrates the fact that one dimension is predictive of the other. The right-hand panel depicts a “positive” correlation, in which the conditional probability of a color (word) given a word (color) is greatest for the congruent combinations. This predictive relation is illustrated by the positive slope of the regression line. This relation lurks in the standard most popular Stroop design in the literature.
Hypothesis and Theory
02 August 2019
Reclaiming the Stroop Effect Back From Control to Input-Driven Attention and Perception
Daniel Algom
 and 
Eran Chajut

According to a growing consensus, the Stroop effect is understood as a phenomenon of conflict and cognitive control. A tidal wave of recent research alleges that incongruent Stroop stimuli generate conflict, which is then managed and resolved by top-down cognitive control. We argue otherwise: control studies fail to account for major Stroop results obtained over a century-long history of research. We list some of the most compelling developments and show that no control account can serve as a viable explanation for major Stroop phenomena and that there exist more parsimonious explanations for other Stroop related phenomena. Against a wealth of studies and emerging consensus, we posit that data-driven selective attention best accounts for the gamut of existing Stroop results. The case for data-driven attention is not new: a mere twenty-five years ago, the Stroop effect was considered “the gold standard” of attention (MacLeod, 1992). We identify four pitfalls plaguing conflict monitoring and control studies of the Stroop effect and show that the notion of top-down control is gratuitous. Looking at the Stroop effect from a historical perspective, we argue that the recent paradigm change from stimulus-driven selective attention to control is unwarranted. Applying Occam’s razor, the effects marshaled in support of the control view are better explained by a selectivity of attention account. Moreover, many Stroop results, ignored in the control literature, are inconsistent with any control account of the effect.

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