Low Carbon Behavior Management and Digitalization Challenges and Opportunities

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Background

Driven by global economic development, the "low carbon economy" based on low energy consumption and low pollution, the "double carbon" goal of carbon peaking and carbon neutrality has become a major trend in social development, and the concept of green and low carbon is becoming increasingly popular. The low carbon behaviour of businesses and individual consumers to achieve sustainable development needs to be managed in a more intelligent and digital way. Low carbon behaviour involves the day-to-day management of production in companies and the lives of individual consumers. The dynamic cycles between matter, energy and information, and the synergistic constraints between them, are the starting point for grasping the challenges and directions of future green development. Digitalisation can lead to new industrial markets, improve the efficiency of economic and social operations and achieve carbon emission reduction; decarbonisation will lead to sustainable development in various fields by accelerating digital transformation, upgrading energy systems and developing carbon pricing. In this context, discussing the factors influencing the attitudes and behaviours of groups coping with the environment in the context of digitalisation is an important Research Topic.

Coping with a sustainable environment can be achieved through the management of decarbonised human group behaviour in synergy with digital technologies. With the integration of new ideas and industries driving environmental protection, for business management or consumer mindsets and behaviour, digital transformation is changing human life, while at the same time for environmental protection supervision departments to make full use of information technology to promote the strategic transformation of environmental management is the problem faced, therefore, in order to reveal the link between attitudes and changes in human behaviour towards the environment and digital information technology A unique approach to the exploration is needed.

In this Research Topic, we welcome new discussions that explore the relationship between digital technologies and the various dimensions of the environment, using recent new macro-policy and micro-exploratory analytical methods, for which we are exploring initial thinking, understanding, new technologies and methods. We look forward to receiving creative and innovative contributions that focus on, but are not limited to, the following themes.

• The impact of digital management on core environmental theory

• The role of digital management on pro-environmental behaviour in buyer-seller relationships

• The impact of consumers' digital behaviour on their offline environmental awareness and behaviour

• Problems faced by firms and consumers due to excessive digitalisation in environmental management (e.g. anxiety, depression, aggressive and compulsive environmental behaviour)

• The role of digital management in shaping the pro-environmental behaviour of businesses and individual consumers

• The challenges of digital management for businesses due to uncivil behaviour such as environmental damage

• The opportunities and challenges presented by social media for pro-environmental behaviour of companies and individual consumers

• The application of consumer behaviour theory to the digitalisation of environmental behaviour

• A meta-analysis of research on consumer illness/health as well as environmental behaviour

Keywords: Social Media, Green Marketing, Consumer Illness/Health, Consumer Mental Health, Consumer Environmental Behaviour, Mobile Commerce, Corporate Pro-Social Behaviour, Digital Technology

Important note: All contributions to this Research Topic must be within the scope of the section and journal to which they are submitted, as defined in their mission statements. Frontiers reserves the right to guide an out-of-scope manuscript to a more suitable section or journal at any stage of peer review.

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