The COVID-19 pandemic has changed the way people lived, worked, and communicated. Individuals may have started to demonstrate different attitudinal and behavioral patterns in response to the changing environment. This change in attitudes and behavior can be found in various work- and life-related settings as individuals switch between their various identities in a society (e.g., as a parent, a shopper, or an employee). For instance, in a recent study to examine whether the pandemic facilitates the endorsement of materialistic values, it was found that people’s focus on money has declined during the pandemic. In addition, they uncover a downward trend in consumption-related online discourses through their analysis of social media content. Another study used a stimulus-organism-response model to investigate the antecedents to online shopping cart abandonment, with the data collected from two time periods (i.e., pre- and post-pandemic).
This Research Topic seeks research that utilizes psychological theories to explain certain aspects of consumer and organizational behavior in business environments in a post-COVID world. We cordially invite contributing authors working on the interface between psychology and management and/or marketing research. The COVID-19 pandemic has disrupted and, in some cases, permanently changed how people live—from the way we work and shop to the way we communicate and travel. This Research Topic seeks research that illuminates these changes in consumer and organizational behavior. Specifically, research should shed new light on real-world applications of psychological theories by tackling substantive business problems, especially in areas or business environments that may have been markedly affected by the COVID pandemic (e.g., tourism, retail, online shopping, work-life balance, job satisfaction, workplace turnover). This collection of theoretically driven research will help uncover and explain the challenges faced by consumers and workers during the pandemic and how these changes carry over into a post-pandemic world.
The Research Topic is open to all methodological approaches. We welcome empirical as well as conceptual research. Potential topics include, but are not limited to:
Application of psychological theories in the following areas:
- Seeking a solution to a business problem in an area affected by the pandemic (e.g., reduce inequities, reduce burnout, increase ethical behavior, promote social responsibility);
- Changes in the workplace, and how employees evaluate their jobs, coworkers, and supervisors;
- Changes in the work-life interface, and how consumers and workers have adapted;
- The impact of the ongoing pandemic on consumer and organizational behavior, and the implications for individual and societal well-being;
- Consumption-related attitudes and behavior due to COVID-inflicted contextual changes;
- Comparisons of consumers’ buying and consumption behaviors pre- and post-declaration of the pandemic;
- The impact of changes in technology use on consumption and/or workplace behavior; and
- The influence of governmental pandemic mitigation actions on business practices and implications for public policy issues.
The COVID-19 pandemic has changed the way people lived, worked, and communicated. Individuals may have started to demonstrate different attitudinal and behavioral patterns in response to the changing environment. This change in attitudes and behavior can be found in various work- and life-related settings as individuals switch between their various identities in a society (e.g., as a parent, a shopper, or an employee). For instance, in a recent study to examine whether the pandemic facilitates the endorsement of materialistic values, it was found that people’s focus on money has declined during the pandemic. In addition, they uncover a downward trend in consumption-related online discourses through their analysis of social media content. Another study used a stimulus-organism-response model to investigate the antecedents to online shopping cart abandonment, with the data collected from two time periods (i.e., pre- and post-pandemic).
This Research Topic seeks research that utilizes psychological theories to explain certain aspects of consumer and organizational behavior in business environments in a post-COVID world. We cordially invite contributing authors working on the interface between psychology and management and/or marketing research. The COVID-19 pandemic has disrupted and, in some cases, permanently changed how people live—from the way we work and shop to the way we communicate and travel. This Research Topic seeks research that illuminates these changes in consumer and organizational behavior. Specifically, research should shed new light on real-world applications of psychological theories by tackling substantive business problems, especially in areas or business environments that may have been markedly affected by the COVID pandemic (e.g., tourism, retail, online shopping, work-life balance, job satisfaction, workplace turnover). This collection of theoretically driven research will help uncover and explain the challenges faced by consumers and workers during the pandemic and how these changes carry over into a post-pandemic world.
The Research Topic is open to all methodological approaches. We welcome empirical as well as conceptual research. Potential topics include, but are not limited to:
Application of psychological theories in the following areas:
- Seeking a solution to a business problem in an area affected by the pandemic (e.g., reduce inequities, reduce burnout, increase ethical behavior, promote social responsibility);
- Changes in the workplace, and how employees evaluate their jobs, coworkers, and supervisors;
- Changes in the work-life interface, and how consumers and workers have adapted;
- The impact of the ongoing pandemic on consumer and organizational behavior, and the implications for individual and societal well-being;
- Consumption-related attitudes and behavior due to COVID-inflicted contextual changes;
- Comparisons of consumers’ buying and consumption behaviors pre- and post-declaration of the pandemic;
- The impact of changes in technology use on consumption and/or workplace behavior; and
- The influence of governmental pandemic mitigation actions on business practices and implications for public policy issues.
