Language and Culture in Organization and Consumer Behaviors

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93

authors

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Editorial

13 October 2023

Editorial: Language and culture in organization and consumer behaviors

Xi Li

,

Tomoki Sekiguchi

,

Kui Yi

,

Qingyu Zhang

, 1 more and

Ligang Zhang

3,180 views

1 citations

Editors

5

Osaka University

Shenzhen University

Tomoki Sekiguchi

Kyoto University

East China Jiaotong University

Hunan University

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The influence of language and culture on organizational strategy, organizational behavior, and consumer behavior has never been more important than now. Language and culture have been found to interact with organizational behavior, operation management, and marketing in various ways, for example, cross-culture influence on governance performance, national culture influence on purchase response, corporate social responsibility cross cultures, the influence of organizational culture on human decision processes, and the influence of linguistics and culture on consumer choice. With the acceleration of globalization, there are a large number of novel phenomena and relevant practical issues need to be further explored. Although language and culture have been widely examined, investigations are still needed to explore language and culture in the organization and consumer behaviors, such as national culture and operation management/supply chain management, multi-language packaging and purchase responses, and multi-language and organizational behavior. Therefore, this Research Topic aims to explore the impact of language and culture on organizations and consumers from a psychological perspective. We welcome submissions of the following topics:

Language and culture on organizational behavior

Language and culture on consumer behavior

Language and culture on prosocial behavior

Language and culture on supply chain and operation management

Multi-language packaging and purchase responses

Language and culture on the sharing economy

Language and culture on organizational governance

Language and culture on learning and management

Cultural factors in tourism

Lent emotional semantics on communication in a multicultural context

The influence of language and culture on organizational strategy, organizational behavior, and consumer behavior has never been more important than now. Language and culture have been found to interact with organizational behavior, operation management, and marketing in various ways, for example, cross-culture influence on governance performance, national culture influence on purchase response, corporate social responsibility cross cultures, the influence of organizational culture on human decision processes, and the influence of linguistics and culture on consumer choice. With the acceleration of globalization, there are a large number of novel phenomena and relevant practical issues need to be further explored. Although language and culture have been widely examined, investigations are still needed to explore language and culture in the organization and consumer behaviors, such as national culture and operation management/supply chain management, multi-language packaging and purchase responses, and multi-language and organizational behavior. Therefore, this Research Topic aims to explore the impact of language and culture on organizations and consumers from a psychological perspective. We welcome submissions of the following topics:

Language and culture on organizational behavior

Language and culture on consumer behavior

Language and culture on prosocial behavior

Language and culture on supply chain and operation management

Multi-language packaging and purchase responses

Language and culture on the sharing economy

Language and culture on organizational governance

Language and culture on learning and management

Cultural factors in tourism

Lent emotional semantics on communication in a multicultural context

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Editors

Osaka University

Shenzhen University

Tomoki Sekiguchi

Kyoto University

East China Jiaotong University

Hunan University

Coordinators

Fudan University

Impact

145,826 Total views

111,911 Article views

30,771 Article downloads

3,144 Topic views

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Frontiers in Psychology

Organizational Psychology

Journal Thumbnail

Frontiers in Communication

Organizational Psychology

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