With nearly two-thirds of consumers taking a proactive approach to healthy living, the global pandemic has increased the spotlight on recent health and wellness trends. While the majority of customers are pursuing to live a healthy lifestyle, many say the cost of having a balanced diet keeps them from doing so. This dilemma provides an opportunity for retailers to establish themselves as trustworthy resources for health-conscious consumers, who are increasingly turning to sources other than medical professionals for advice on reasonable purchasing recommendations and product information.
When it comes to purchasing decisions, consumers are becoming more socially conscious, which provides an incentive for businesses to incorporate social responsibility considerations into their product offers. Values-based consumerism is frequently related with the view that the marketplace is the most efficient and effective arbitrator of social values, and that individuals may influence social change through their consumption. Ethical issues associated are becoming more important in consumers’ purchasing decisions. This is made easier by the fact that consumers have more product options, which means they have more opportunities to display their social preferences while making purchases.
This Research Topic aims to advance the research in consumer mental health (emotional, psychological and social well-being). It has an impact on how we think, feel, and act. It also aids in determining how we deal with stress, interact with people, and make healthy decisions. Mental health is crucial for consumers at all stages of life, from early childhood to adolescence to maturity. More importantly, this issue aids consumers in reducing symptoms, empowering them to manage their own health, and lowering the danger of relapse.
Another goal of this topic is to increase consumer perceptions of the brand by encouraging consumers to engage in socially responsible conduct. Businesses who take social responsibility seriously, on the other hand, can win customers as well as build a platform for marketing and gaining the attention of the target audience. Simply expressed, corporate social responsibility can help customers regard the company as a constructive force in the community.
The subtopics of interests for this Research Topic includes, but not limited to:
1. How does social media marketing influence consumer’s mental health?
2. How digitalization, including mobile commerce/social commerce, shaping consumer mental health/wellbeing, using Meta-analysis?
3. Corporate social responsibility and consumer mental health
4. Health concerns and consumer trends that influence consumer shopping/consumption behaviors
5. The causes of socially responsible consumption and impact of those behavior such as sustainable consumption on consumer’s health and wellbeing
With nearly two-thirds of consumers taking a proactive approach to healthy living, the global pandemic has increased the spotlight on recent health and wellness trends. While the majority of customers are pursuing to live a healthy lifestyle, many say the cost of having a balanced diet keeps them from doing so. This dilemma provides an opportunity for retailers to establish themselves as trustworthy resources for health-conscious consumers, who are increasingly turning to sources other than medical professionals for advice on reasonable purchasing recommendations and product information.
When it comes to purchasing decisions, consumers are becoming more socially conscious, which provides an incentive for businesses to incorporate social responsibility considerations into their product offers. Values-based consumerism is frequently related with the view that the marketplace is the most efficient and effective arbitrator of social values, and that individuals may influence social change through their consumption. Ethical issues associated are becoming more important in consumers’ purchasing decisions. This is made easier by the fact that consumers have more product options, which means they have more opportunities to display their social preferences while making purchases.
This Research Topic aims to advance the research in consumer mental health (emotional, psychological and social well-being). It has an impact on how we think, feel, and act. It also aids in determining how we deal with stress, interact with people, and make healthy decisions. Mental health is crucial for consumers at all stages of life, from early childhood to adolescence to maturity. More importantly, this issue aids consumers in reducing symptoms, empowering them to manage their own health, and lowering the danger of relapse.
Another goal of this topic is to increase consumer perceptions of the brand by encouraging consumers to engage in socially responsible conduct. Businesses who take social responsibility seriously, on the other hand, can win customers as well as build a platform for marketing and gaining the attention of the target audience. Simply expressed, corporate social responsibility can help customers regard the company as a constructive force in the community.
The subtopics of interests for this Research Topic includes, but not limited to:
1. How does social media marketing influence consumer’s mental health?
2. How digitalization, including mobile commerce/social commerce, shaping consumer mental health/wellbeing, using Meta-analysis?
3. Corporate social responsibility and consumer mental health
4. Health concerns and consumer trends that influence consumer shopping/consumption behaviors
5. The causes of socially responsible consumption and impact of those behavior such as sustainable consumption on consumer’s health and wellbeing
