The Paradigm of Creating a New Environment for Travel Industry Consumers During the Crisis and Instability in the World

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Background

The past two years have been marked by turbulence and crisis on a global scale. This has primarily been caused by the COVID-19 pandemic, which has relentlessly attacked society and the economy, resulting in devastating consequences. Prior to the pandemic, the tourism sector was experiencing year-on-year growth, but the past two years have seen the sector decimated.
The consequences are not only be obvious in terms of the operation of tourist and hospitality facilities, but also in the operation of all activities directly and indirectly connected to tourism. Of huge significance are the negative impacts in the field of human resources. Research into this aspect of tourism and hospitality is needed to develop new knowledge into the impacts of global crises and other instabilities that can affect any area of business and society, and where people as a human resource are directly or indirectly affected by these events. People in the real world are not wholly independent individuals, and for this reason their behaviour is a topic not only for the psychological sciences, but also of other research traditions in business and economics scholarship. In the present period, modern people are forced to be the object of survival in unstable times, whether in the service or any other sector, productive or non-productive. Examining the essence and importance of tourist consumers, and their coping strategies in this newly created environment is of increasing importance for the research in a large number of scientific disciplines.
The aim of this Research Topic is to fully understand and explore the key problems in this newly created environment, for both the businesses across a wide range of economic activities, and for people, both as consumers of services and as service providers. The crisis situation has led to significant changes in the sphere of economy, but also in the sphere of human interaction, reaction and behaviour in these new conditions that have been defined by the crisis. Contributors to this Research Topic should present specific research results, in order to explain the impact of crisis situations. Contributors can employ different methods of analysis, abstraction, compilation, and can use different theoretical empirical research perspectives, scientific and technological research, as well as various psychological and logical methods, multimethod examination of the individual, descriptive, exploratory and explicit research, including the development of new models.
A goal of the Research Topic is to identify key business problems in the tourism industry, then to design and propose strategic measures, which would be applied or possible in the implementation of the recovery of the entire economy and different types of business. These will rely on the recovery and stability of employees, as a pre-requisite for creating an organizationally healthy business environment. People are the main factor in the tourism business, and in most sectors of the economy, and they must be at the centre of this research, in order to support them to mentally and physically adapt to changes in their working environments, and to continue their work and life activities in an approximately the same as similar way as before the crisis, if not better.
We welcome submissions of manuscripts dealing with (but not limited to): observation and presentation of the current state of business and behaviour of employees in the tourism and hospitality sector, but also other branches of the economy related to tourism. Importantly, the emphasis should be on business in crisis situations and unstable periods on a global level. Researchers are given the freedom to choose research when it comes to topics, but not to deviate from a The Research Topic focus on employment and the participation of the workforce in the sector under study. The emphasis can also be on research into psychological groups within organizations or in to organizational behaviour in tourism during a period of global crisis. Types of articles that are desirable are: Original Research, Case Study, Hypothesis and Theory, Perspective, Case Report, Community Case Study, Conceptual Analysis and Brief Research Reports.
We encourage researchers with different backgrounds and expertise to contribute interdisciplinary studies dealing with the above mentioned (and similar) topics. All authors from the diverse forms of tourism are welcome, as well as related economic and non-economic activities, including in the field of management, psychology, ecology and sustainable development, communication, security, environmental protection, sports scientists, authors dealing with rural development, agroeconomics, economics and business.

Keywords: Travel Industry, consumers, environment, crisis, tourism

Important note: All contributions to this Research Topic must be within the scope of the section and journal to which they are submitted, as defined in their mission statements. Frontiers reserves the right to guide an out-of-scope manuscript to a more suitable section or journal at any stage of peer review.

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