Social commerce is an emerging business model that integrates social media and e-commerce, which has greatly changed the way of traditional online business. Social commerce adds value to both consumers and firms. Consumers can use various social media (e.g., Facebook, Twitter, WeChat and Weibo) to support each other online by obtaining and sharing valuable and reliable information about products and services. Firms can improve performance by learning from user generated contents and consumers’ social interactions in social media networks. Social commerce in the new era (e.g., COVID-19 period, widespread application of artificial intelligence) presents new phenomena, which raises new research topics and questions for researchers.
Despite social commerce attracts extensive attention from both researchers and practitioners, there remains a gap in the literature on understanding social commerce behaviors in the new era. For instance, what are the key factors that influence consumers to repeat shopping on social commerce platforms? How the new forms of social media (e.g., the live-stream platform) affect consumers’ behaviors of seeking, purchasing, and sharing products and services? What are the key components of the social commerce ecosystem? The goal of this Research Topic, therefore, is to advance studies that enhance and broaden the understanding of social commerce behaviors in the new era.
We are inviting researchers who are interested in this topic to submit their high-level original research works from various perspectives such as consumer, retailer, online channel, technology, and ecosystem regarding social commerce. The articles including research articles, reviews, communications, and concept papers should address but are not limited to:
• Consumer behaviors in social commerce (e.g., repurchasing, live-stream shopping behaviors).
• Co-creating value in social commerce.
• Social commerce and consumers’ mental health.
• AI application in social commerce.
• Impact of online reviews on social commerce.
• Social commerce during the COVID-19 pandemic period.
• Elements of social commerce ecosystem.
• Neuromarketing studies regarding social commerce.
Social commerce is an emerging business model that integrates social media and e-commerce, which has greatly changed the way of traditional online business. Social commerce adds value to both consumers and firms. Consumers can use various social media (e.g., Facebook, Twitter, WeChat and Weibo) to support each other online by obtaining and sharing valuable and reliable information about products and services. Firms can improve performance by learning from user generated contents and consumers’ social interactions in social media networks. Social commerce in the new era (e.g., COVID-19 period, widespread application of artificial intelligence) presents new phenomena, which raises new research topics and questions for researchers.
Despite social commerce attracts extensive attention from both researchers and practitioners, there remains a gap in the literature on understanding social commerce behaviors in the new era. For instance, what are the key factors that influence consumers to repeat shopping on social commerce platforms? How the new forms of social media (e.g., the live-stream platform) affect consumers’ behaviors of seeking, purchasing, and sharing products and services? What are the key components of the social commerce ecosystem? The goal of this Research Topic, therefore, is to advance studies that enhance and broaden the understanding of social commerce behaviors in the new era.
We are inviting researchers who are interested in this topic to submit their high-level original research works from various perspectives such as consumer, retailer, online channel, technology, and ecosystem regarding social commerce. The articles including research articles, reviews, communications, and concept papers should address but are not limited to:
• Consumer behaviors in social commerce (e.g., repurchasing, live-stream shopping behaviors).
• Co-creating value in social commerce.
• Social commerce and consumers’ mental health.
• AI application in social commerce.
• Impact of online reviews on social commerce.
• Social commerce during the COVID-19 pandemic period.
• Elements of social commerce ecosystem.
• Neuromarketing studies regarding social commerce.