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Original Research
02 February 2022
Developing and Evaluating a University Recommender System
Mehdi Elahi
3 more and 
Christoph Trattner

A challenge for many young adults is to find the right institution to follow higher education. Global university rankings are a commonly used, but inefficient tool, for they do not consider a person's preferences and needs. For example, some persons pursue prestige in their higher education, while others prefer proximity. This paper develops and evaluates a university recommender system, eliciting user preferences as ratings to build predictive models and to generate personalized university ranking lists. In Study 1, we performed offline evaluation on a rating dataset to determine which recommender approaches had the highest predictive value. In Study 2, we selected three algorithms to produce different university recommendation lists in our online tool, asking our users to compare and evaluate them in terms of different metrics (Accuracy, Diversity, Perceived Personalization, Satisfaction, and Novelty). We show that a SVD algorithm scores high on accuracy and perceived personalization, while a KNN algorithm scores better on novelty. We also report findings on preferred university features.

12,332 views
13 citations
Original Research
08 July 2021
Users’ Responsiveness to Persuasive Techniques in Recommender Systems
Alaa Alslaity
 and 
Thomas Tran

Understanding user’s behavior and their interactions with artificial-intelligent-based systems is as important as analyzing the performance of the algorithms used in these systems. For instance, in the Recommender Systems domain, the accuracy of the recommendation algorithm was the ultimate goal for most systems designers. However, researchers and practitioners have realized that providing accurate recommendations is insufficient to enhance users’ acceptance. A recommender system needs to focus on other factors that enhance its interactions with the users. Recent researches suggest augmenting these systems with persuasive capabilities. Persuasive features lead to increasing users’ acceptance of the recommendations, which, in turn, enhances users’ experience with these systems. Nonetheless, the literature still lacks a comprehensive view of the actual effect of persuasive principles on recommender users. To fill this gap, this study diagnoses how users of different characteristics get influenced by various persuasive principles that a recommender system uses. The study considers four users’ aspects: age, gender, culture (continent), and personality traits. The paper also investigates the impact of the context (or application domain) on the influence of the persuasive principles. Two application domains (namely eCommerce and Movie recommendations) are considered. A within-subject user study was conducted. The analysis of (279) responses revealed that persuasive principles have the potential to enhance users’ experience with recommender systems. The study also shows that, among the considered factors, culture, personality traits, and the domain of recommendations have a higher impact on the influence of persuasive principles than other factors. Based on the analysis of the results, the study provides insights and guidelines for recommender systems designers. These guidelines can be used as a reference for designing recommender systems with users’ experience in mind. We suggest that considering the results presented in this paper could help to improve recommender-users interaction.

5,930 views
16 citations
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