EDITORIAL
Published on 28 Oct 2014
Perception of visual advertising in different media: from attention to distraction, persuasion, preference and memory
doi 10.3389/fpsyg.2014.01208
- 17,325 views
- 12 citations
- Frontiers in Psychology
- Cognition
- Research Topics
- Perception of visual advertising in different media: from attention to distraction, persuasion, preference and memory
Perception of visual advertising in different media: from attention to distraction, persuasion, preference and memory
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Articles
ORIGINAL RESEARCH
Published on 25 Mar 2014
Attention to advertising and memory for brands under alcohol intoxication
doi 10.3389/fpsyg.2014.00212
- 5,872 views
- 2 citations
HYPOTHESIS AND THEORY
Published on 21 Mar 2014
Narcissism and consumer behaviour: a review and preliminary findings
doi 10.3389/fpsyg.2014.00232
- 39,063 views
- 85 citations
REVIEW
Published on 17 Mar 2014
Eye movements when viewing advertisements
doi 10.3389/fpsyg.2014.00210
- 57,230 views
- 88 citations
ORIGINAL RESEARCH
Published on 17 Mar 2014
Online advertisement: how are visual strategies affected by the distance and the animation of banners?
doi 10.3389/fpsyg.2014.00211
- 8,185 views
- 10 citations
ORIGINAL RESEARCH
Published on 04 Mar 2014
The influence of banner advertisements on attention and memory: human faces with averted gaze can enhance advertising effectiveness
doi 10.3389/fpsyg.2014.00166
- 38,811 views
- 60 citations
ORIGINAL RESEARCH
Published on 12 Feb 2014
Advert saliency distracts children's visual attention during task-oriented internet use
doi 10.3389/fpsyg.2014.00051
- 5,774 views
- 7 citations
ORIGINAL RESEARCH
Published on 24 Jan 2014
Recall and recognition of in-game advertising: the role of game control
doi 10.3389/fpsyg.2013.01023
- 12,303 views
- 17 citations
METHODS
Published on 24 Dec 2013
Scan path entropy and arrow plots: capturing scanning behavior of multiple observers
doi 10.3389/fpsyg.2013.00996
- 9,082 views
- 73 citations
REVIEW
Published on 09 Dec 2013
A review of the findings and theories on surface size effects on visual attention
doi 10.3389/fpsyg.2013.00902
- 8,736 views
- 56 citations
ORIGINAL RESEARCH
Published on 05 Nov 2013
Statistical image properties of print advertisements, visual artworks and images of architecture
doi 10.3389/fpsyg.2013.00808
- 10,483 views
- 71 citations
Published in
Frontiers in Psychology
- Cognition
Impact
- 209kTopic views
- 138kArticle views
- 26kArticle downloads