Stereotypes and Intercultural Relations: Interdisciplinary Integration, New Approaches, and New Contexts

Tolerant discourse in the United States has responded to heightened stereotyping of Muslims as violent by countering that “not all Muslims are terrorists.” This subtyping of Muslims—as some radical terrorists among mostly peaceful “moderates”—is meant to protect a positive image of the group but leaves the original negative stereotype unchanged. We predicted that such discourse may paradoxically increase people’s support of anti-Muslim policies because the subtyping and its associated negative stereotypes justify hostile actions toward Muslims. In Study 1, subtyping predicted support for three anti-Muslim policies, but only among political moderates and conservatives. In Study 2, participants who were exposed to subtyping narratives expressed greater support for surveillance of Muslims in the United States. The effect of subtyping narrative exposure was stronger on support for hawkish anti-terror policy when participants’ preexisting endorsement of subtyping was low. Irrespective of the well-meaning intentions of peaceful vs. radical subtyping, its expression can justify ongoing “War on Terror” policies. As the population of Muslims increases in North America, the intuition that most Muslims do not meet the negative stereotype may ironically reduce inclusion.

Response instructions—inviting participants to respond from a certain perspective—can significantly influence the performance and construct validity of psychological measures. Stereotype Content Model (SCM) and then the BIAS map (“behaviors from intergroup affect and stereotypes”) were originally developed as universal measures of shared cultural stereotypes—participants’ perceptions of what most of the people in a society think about the target group—and their related social-structural antecedents, emotions and behavioral tendencies. Yet a number of studies have adopted a different response instruction focusing on individual stereotypes—what the participants personally think about the target group. So far, there is little evidence to suggest how these two different response instructions (individual vs. shared cultural perspective) might influence the performance of the BIAS map, especially when applied to target groups that elicit different normative and social desirability concerns. To provide novel evidence, we conducted an experiment with a representative sample of ethnic Slovaks (N = 1269). In a 2 × 2 factorial design, we found response instruction (individual vs. shared cultural perspective) and target group [stigmatized ethnic minority (the Roma) vs. non-stigmatized ethnic minority (the Hungarians)] had significant effects on the BIAS map and their interaction had significant effects on the social structure and behavioral tendencies (but not on stereotypes and emotions) scales. Exploratory analysis also points to partial influence on the mediation hypothesis underlying the BIAS map and minor effects on its scale properties. Our evidence suggests that the difference between individual stereotypes and shared cultural stereotypes partially depends on the target group in question and that they should be treated as two potentially separate constructs.