ORIGINAL RESEARCH
Published on 27 Nov 2020
Implementing Neuromarketing in the Enterprise: Factors That Impact the Adoption of Neuromarketing in Major Spanish Corporations
doi 10.3389/fcomm.2020.576789
- 7,371 views
- 9 citations
- Frontiers in Psychology
- Organizational Psychology
- Research Topics
- Neuromarketing and Organizational Cognitive Neuroscience
Neuromarketing and Organizational Cognitive Neuroscience
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Articles
ORIGINAL RESEARCH
Published on 30 Oct 2020
Autonomic Nervous System and Recall Modeling in Audiovisual Emotion-Mediated Advertising Using Partial Least Squares-Path Modeling
doi 10.3389/fpsyg.2020.576771
- 4,891 views
- 13 citations
ORIGINAL RESEARCH
Published on 07 Oct 2020
Neuromarketing Highlights in How Asperger Syndrome Youth Perceive Advertising
doi 10.3389/fpsyg.2020.02103
- 6,149 views
- 6 citations
ORIGINAL RESEARCH
Published on 06 Oct 2020
The Corporate Purpose of Spanish Listed Companies: Neurocommunication Research Applied to Organizational Intangibles
doi 10.3389/fpsyg.2020.02108
- 3,625 views
- 8 citations
CORRECTION
Published on 06 Oct 2020
Corrigendum: The Neurosciences of Health Communication: An fNIRS Analysis of Prefrontal Cortex and Porn Consumption in Young Women for the Development of Prevention Health Programs
doi 10.3389/fpsyg.2020.602857
- 1,473 views
- 1 citation
ORIGINAL RESEARCH
Published on 04 Sep 2020
The Emotional Effectiveness of Advertisement
doi 10.3389/fpsyg.2020.02088
- 101,533 views
- 32 citations
ORIGINAL RESEARCH
Published on 03 Sep 2020
The Application of Neuromarketing Techniques in the Spanish Advertising Industry: Weaknesses and Opportunities for Development
doi 10.3389/fpsyg.2020.02175
- 14,874 views
- 24 citations
ORIGINAL RESEARCH
Published on 31 Aug 2020
The Neurosciences of Health Communication: An fNIRS Analysis of Prefrontal Cortex and Porn Consumption in Young Women for the Development of Prevention Health Programs
doi 10.3389/fpsyg.2020.02132
- 163,361 views
- 11 citations
ORIGINAL RESEARCH
Published on 25 Aug 2020
Neuromarketing Applied to Educational Toy Packaging
doi 10.3389/fpsyg.2020.02077
- 9,979 views
- 24 citations
ORIGINAL RESEARCH
Published on 21 Aug 2020
Situation of Neuromarketing Consulting in Spain
doi 10.3389/fpsyg.2020.01854
- 3,096 views
- 6 citations
ORIGINAL RESEARCH
Published on 11 Aug 2020
The Influence of Unconscious Perceptual Processing on Decision-Making: A New Perspective From Cognitive Neuroscience Applied to Generation Z
doi 10.3389/fpsyg.2020.01728
- 15,697 views
- 5 citations
ORIGINAL RESEARCH
Published on 04 Aug 2020
Neuromarketing in Haute Cuisine Gastronomic Experiences
doi 10.3389/fpsyg.2020.01772
- 7,119 views
- 33 citations
Published in
Frontiers in Psychology
- Organizational Psychology
- Cognitive Science
Participating Journals
Frontiers in Communication
Organizational PsychologyOffline
- 1.5 impact factor
- 3.3 citescore
Impact
- 387kTopic views
- 353kArticle views
- 31kArticle downloads