ORIGINAL RESEARCH
Published on 27 Nov 2020
Implementing Neuromarketing in the Enterprise: Factors That Impact the Adoption of Neuromarketing in Major Spanish Corporations
doi 10.3389/fcomm.2020.576789
- 7,455 views
- 9 citations
- Frontiers in Psychology
- Organizational Psychology
- Research Topics
- Neuromarketing and Organizational Cognitive Neuroscience
Neuromarketing and Organizational Cognitive Neuroscience
32k
Total downloads
391k
Total views and downloads
Submit your idea
Select the journal/section where you want your idea to be submitted:
Articles
ORIGINAL RESEARCH
Published on 30 Oct 2020
Autonomic Nervous System and Recall Modeling in Audiovisual Emotion-Mediated Advertising Using Partial Least Squares-Path Modeling
doi 10.3389/fpsyg.2020.576771
- 4,936 views
- 14 citations
ORIGINAL RESEARCH
Published on 07 Oct 2020
Neuromarketing Highlights in How Asperger Syndrome Youth Perceive Advertising
doi 10.3389/fpsyg.2020.02103
- 6,257 views
- 7 citations
ORIGINAL RESEARCH
Published on 06 Oct 2020
The Corporate Purpose of Spanish Listed Companies: Neurocommunication Research Applied to Organizational Intangibles
doi 10.3389/fpsyg.2020.02108
- 3,661 views
- 9 citations
CORRECTION
Published on 06 Oct 2020
Corrigendum: The Neurosciences of Health Communication: An fNIRS Analysis of Prefrontal Cortex and Porn Consumption in Young Women for the Development of Prevention Health Programs
doi 10.3389/fpsyg.2020.602857
- 1,497 views
- 1 citation
ORIGINAL RESEARCH
Published on 04 Sep 2020
The Emotional Effectiveness of Advertisement
doi 10.3389/fpsyg.2020.02088
- 103,327 views
- 33 citations
ORIGINAL RESEARCH
Published on 03 Sep 2020
The Application of Neuromarketing Techniques in the Spanish Advertising Industry: Weaknesses and Opportunities for Development
doi 10.3389/fpsyg.2020.02175
- 14,993 views
- 25 citations
ORIGINAL RESEARCH
Published on 31 Aug 2020
The Neurosciences of Health Communication: An fNIRS Analysis of Prefrontal Cortex and Porn Consumption in Young Women for the Development of Prevention Health Programs
doi 10.3389/fpsyg.2020.02132
- 163,695 views
- 11 citations
ORIGINAL RESEARCH
Published on 25 Aug 2020
Neuromarketing Applied to Educational Toy Packaging
doi 10.3389/fpsyg.2020.02077
- 10,095 views
- 25 citations
ORIGINAL RESEARCH
Published on 21 Aug 2020
Situation of Neuromarketing Consulting in Spain
doi 10.3389/fpsyg.2020.01854
- 3,172 views
- 7 citations
ORIGINAL RESEARCH
Published on 11 Aug 2020
The Influence of Unconscious Perceptual Processing on Decision-Making: A New Perspective From Cognitive Neuroscience Applied to Generation Z
doi 10.3389/fpsyg.2020.01728
- 16,076 views
- 5 citations
ORIGINAL RESEARCH
Published on 04 Aug 2020
Neuromarketing in Haute Cuisine Gastronomic Experiences
doi 10.3389/fpsyg.2020.01772
- 7,195 views
- 36 citations
Published in
Frontiers in Psychology
- Organizational Psychology
- Cognitive Science
Participating Journals
Frontiers in Communication
Organizational PsychologyOffline
- 1.5 impact factor
- 3.3 citescore
Impact
- 391kTopic views
- 355kArticle views
- 32kArticle downloads