AUTHOR=Micheletto V. , Accardi S. , Fici A. , Piccoli F. , Rossi C. , Bilucaglia M. , Russo V. , Zito M. TITLE=Enjoy it! Cosmetic try-on apps and augmented reality, the impact of enjoyment, informativeness and ease of use JOURNAL=Frontiers in Virtual Reality VOLUME=6 YEAR=2025 URL=https://www.frontiersin.org/journals/virtual-reality/articles/10.3389/frvir.2025.1515937 DOI=10.3389/frvir.2025.1515937 ISSN=2673-4192